It was only a matter of time until Lululemon's now infamous founder Chip Wilson publicly apologized for claiming that "some women's bodies just don't actually work" for his yoga pants. In a video uploaded to YouTube, Wilson stands against a stark white wall, almost teary-eyed, begging for everyone's forgiveness because what he had said to Bloomberg TV made him "really sad."
With sighs and frowns, Wilson says:
I’m sad. I’m really sad. I’m sad for the repercussions of my actions. I’m sad for the people at Lululemon who I care so much about, that have really had to face the brunt of my actions. I take responsibility for all that has occurred and the impact it has had on you. I’m sorry to have put you all through this...
So, how badly does Chip Wilson feel? From the looks of it, pretty bad. But, in reality, not bad enough to stop selling those recalled pants that sparked this whole yoga gear controversy in the first place.
According to Business Insider, those sheer recalled pants are back in store selling for $92 a pop under the name "Second Chance Pants." Pretty cute, you guys.
The so-called "Second Chance Pants," which originally sold for $98, were pulled from shelves last month for being too sheer. To save them, the company has sewn on an extra layer of fabric to the back and added strips of see-through mesh on the sides of the legs.
The tag reads as follows: "These pants were inspired by a need to find functional and beautiful design solutions for our sheer pants. This is what celebrating failure looks like!"
We're not certain how much the bad press will affect Lululemon's sales, but at least Chip Wilson and co. are open to celebrating failure.To watch the full apology, see the video below.