9 Things Hillary Clinton's Inevitable Snapchat Ad Needs To Include
In a snazzy new way of attracting voters, the very first Snapchat political advertisement has made its way to cell phones. Iowa Senator Joni Ernst was the subject of a 10-second ad that highlighted her "Roast and Ride" motorcycle event and was promoted to Snapchat users in Iowa, New Hampshire, South Carolina, and Washington, D.C., according to The New York Times. The ad begged the question: what would other political Snapchat ads look like?
The Times reports that the American Action Network, a non-profit advocacy group associated with promoting Republicans in the House of Representatives, paid for the advertisement as part of a $900,000 campaign that urges Congress to support trade promotion authority. The ad featured photos and videos from the 38-mile motorcycle ride as part of a curated "live story."
Politicians have been using social media for years. Mitt Romney turned heads by getting a Meerkat account in March. Many political studies scholars argue that Barack Obama won the 2008 presidential "Facebook" election through his heavy use of social media. It seems only natural that the social media political storm would extend to Snapchat.
We can't help wondering what a Hillary Clinton Snapchat advertisement would look like. Would her campaign shell out thousands for a ten-second stream on the social media platform? If so, here's a list of nine things Clinton's ad should have:
The Perfect Event
Like the "Roast and Ride" ad, most Snapchat live stories seem to focus around an event, so Hilz needs the perfect location and crowd to stage her first political Snapchat ad. We're thinking the Democratic National Convention meets Coachella.
Pantsuits, Lots of Pantsuits
The formal wardrobe for advertisement participants is mandatory: pantsuits. We want to see teenagers, celebrities, babies, etc. all rocking the pantsuit look. If it gets too hot, supporters can try Clinton's "Everyday Pantsuit" t-shirts on her campaign store's website.
A Feminist Anthem
There needs to be smoke machines and LED lights galore. We want to see Beyoncé, Nicki Minaj, Ariana Grande, Iggy Azalea, and a hundred pantsuit-clad backup dancers doing their most miraculous performance around Clinton in Britney Spears' "Oops I Did It Again" jumpsuit. Sometimes, it's best to just go simple.
It isn't social media without some sort of filter. Mayfair, Amaro, Valencia, and Earlybird should all be present in this ad. Those kids just don't trust things from a natural lens anymore.
Clinton's list of celebrity endorsements is massive. She surely could get a few to show up for a star-studded event. Lena Dunham, Amy Poehler, Olivia Wilde, Anna Wintour, Ariana Grande, Cecily Strong, Katy Perry, Jennifer Lopez, and Blake Lively are just a few of the red carpet names that are practically already calling Clinton, "Madame President."
A good Snapchat is all in the captions. Clinton's campaign should select snaps from supporters with the most clever captions. "A woman's place is in the White House" could be a good starting point.
Geomapping would allow the the campaign determine where and when users saw the ad. The Clinton campaign could even tweak it so that Snapchatters see the ad anytime after a GOP candidate says something offensive, but that might get too expensive.
Babies And Puppies
As the traditional staples of politics, babies and puppies are necessary for this Snapchat ad. Luckily, Clinton is a new grandmother, so there's plenty of cuteness to market. There needs to be at least one shot of a puppy on the event's ferris wheel. That's political gold.
A Killer Speech
To cap it all off, America's young people need more than just special effects. They need to hear Clinton tell them why she should be president of the United States.
Unfortunately, this all sounds like it'd take a little longer than 10 seconds.
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