"Logo Fatigue" Hurts Designer Brands, Because The Early '00s Trend Is So Yesterday
From Coach to Gucci and Louis Vuitton to Prada, many of the most successful brands have capitalized on using their logo as a design. But, according to Racked, logo fatigue is hurting designer brands. I can still remember the very first designer purse that I ever owned. It was Coach, and I got it for Christmas in eighth grade. As I unwrapped the present, I knew exactly what it was from the pattern, featuring the logo all over the wrapping paper and on the face of the bag.
Many designers have found ways to incorporate their names into their designs, and logos were once considered the height of style, but Racked found that many customers are starting to shy away from handbags and other items featuring prominent logos. Charles Lawry, Pace University professor studying luxury marketing, told the Washington Post, “I think as customers have begun to notice changes in their own income and the income of others, they begin to feel a little bit of yuppie guilt around purchasing the logos."
When walking wearing something studded with a company logo, everyone can see exactly who made your clothing. This is great advertising for the designer, but more and more people are uninterested in flaunting a logo. With more simplistic designs coming into style, labels who were previously known for their logo-studded pieces (Louis Vuitton, Coach) are opting for more anonymous fashion.
If you're interested in ditching the easy-to-identify designer logo, but still want high-quality goods, check out these five designers.
1. Betsey Johnson
Known for her unique prints and rocker style, this designer lets her products speak for themselves. From stand-out prints to out-there designs, it's easy to spot something that was made by Bestsey Johnson — even if her name isn't visibly attached.
2. Michael Kors
Although he has incorporated his initials into many of his designs, Kors never goes overboard. His products have a sleek and timeless feel to them.
3. Kate Spade
Kate Spade is committed to her simple and whimsical design aesthetic. Her products are easy to spot and even easier to wear.
4. Ralph Lauren
This designer has found a way to make his all-American creations totally distinctive. A Lauren design is recognizable with or without the logo.
5. Lilly Pulitzer
You know a Lilly Pulitzer product when you see it, and it's not because of the name. You don't need a bold logo to create a signature aesthetic.