Macy's & Nineteenth Amendment Team Up For Super Cool Collaboration Coming This Fall
Earlier today we reported that The Honest Company's line of beauty products will hit shelves this autumn, and that's not all we have to look forward to in the fall. Macy's announced a partnership with Nineteenth Amendment, launching this September, to offer shoppers another way to score indie label finds online, which will be available exclusively on Macys.com.
Nineteenth Amendment, the Brooklyn-based designer discovery platform, was launched in 2012 to give the garment production industry — and the online shopping experience — a much needed makeover. True to it's namesake, Nineteenth Amendment gives users a right to vote — on fashion. Shoppers browse pieces from site-curated designers, and buy the pieces they love. Within weeks, styles go into production, letting small labels fulfill orders in "bulk" (10 pieces or more) rather than one piece at a time, or pre-making a huge shipment and sitting on it, both of which can be fatal to new brands trying to get off the ground.
Meanwhile, Macy's is well-known as home to some of our favorite tried and true go-to's and its own in-house labels like bar III, I.N.C., and American Rag, to name a few. But the retail giant is no stranger to supporting off-the-beaten path brands, too; Macy's was one of three retailers to pick up capsule collections from contestants on the NBC show Fashion Star (along with H&M and Saks), and it also collaborated on a collection with MADE Fashion Week, accompanied by a Terry Richardson-lensed campaign.
Macy's CEO Terry Lundgren got to know Nineteenth Amendment during last year's New York Fashion Tech Lab, a twelve-week program that partners tech start-ups with retailers like Kate Spade, Ralph Lauren and Macy's. So it's especially meaningful that the collab was announced less than a year later, at this summer's Lab.
The partnership will give independent designers the once-in-a-lifetime chance to see their Made-in-USA collections at Macy's, a veritable retail mecca. It will also give Macy's continued street-cred as a destination for unique designer pieces, plus the right to say "You shopped it here first" if (or should we say "when") the partnership lands on the next big It Designer.
Image: Nineteenth Amendment