Pucci Gets A Makeunder With Massimo Giorgetti

Italian fashion is often as much about theatrics as it is about clothing. So it makes sense that Massimo Giorgetti's first collection for Pucci was called "Pilot Episode." The collection, a steady stream of psychedelic swirling prints, fluid tailoring, and long, lean lines confirmed that Giorgetti is more than capable of taking the reigns from former Creative Director and industry playboy Peter Dundas, who is now back to his roots at Roberto Cavalli.

In addition to his new gig at Pucci, Giorgetti also heads up his own label, MSGM, which has earned fans like Chiara Ferragni and Anna dello Russo since it launched in 2009.

For "Pilot Episode," Pucci got a makeunder — which isn't necessarily a bad thing. Gone were the plunging necklines and cellulite-banishing stretch jerseys of the debaucherous days of Dundas. Instead, Giorgetti offered up a decidedly less sexy but still feminine collection of womenswear that included awk-length long sleeves, midi-skirts, car coats and collared dresses. Where Dundas would have shown barely-there spaghetti strap slips with side-, under-, and mid-boob, Giorgetti laid his over loose-fitting silk shirts. Giorgetti also traded in Dundas' upper-upper-thigh hemlines, lowering them to well below the knee.

(Is it just me, or does that last one look like one of Nick Cave's soundsuits?)

For men, collared shirts were super relaxed, with masculine, bold motifs and open collars. They were paired over creased khakis or loose-fitting trousers that pooled ever-so-gently over leather sandals.

Patterns were front and center (because #Pucci), with Giorgetti reimagining prints from the house's archives for a fresh take.

The presentation took place during Pitti Uomo, a twice-yearly international menswear tradeshow that takes place in Milan and serves as the backdrop for pretty much every menswear board on Pinterest.

It remains to be seen how Giorgetti balances a heritage brand like Pucci and his own up-and-coming contemporary brand, but if his past success and the rave reviews from yesterday's presentation are any indication, we think he'll be just fine.