Nicole Richie House Of Harlow Pop Up Shop In L.A. Will Make You Want A Freestanding Store, Stat
Nicole Richie has been changing the hue of her sassy pixie a bunch lately, from blue to pink, and that's what's been grabbing headlines for the designer and former reality star. But what's new with Nicole Richie's House of Harlow 1960 line? Will Richie, the super fashionable queen of boho chic, ever open a HoH store?
Well, sadly, not yet, but don't go collapsing in a heap of tears and gritted teeth, since a pop-up shop is happening in L.A. next month, along with a bunch of exciting changes to the accessories and clothing brand.
But fear not. Richie may be scaling back with HoH, but that's in favor of laser-like focus, according to her recent chat with Women's Wear Daily, in which she also discussed her accessories philosophy. Any fashionista with a good eye knows Richie accessorizes like no one else, and HoH began as a jewelry range, so pay attention, since she offered some tips.
Here's the five key things that Richie, who named the line after her firstborn, daughter Harlow Winter Kate Madden, who is already 7 and a stylish tot, revealed about the evolving HoH. BTW, don't snooze on HoH shades. I have five pairs; I nabbed my first at a Kitson in L.A. in 2010 and I still wear 'em.
1. Get HoH While It's Hot
The pop-up will live at The Grove in L.A. from July 3 through July 16. Richie told WWD that the pop-up is "sort of a palette of where I want the brand to go." She wants to grow the business and has found her footing as a designer and businesswoman, with her time split right down the middle.
She noted she is not ready for a full-on boutique, but the pop-up will allow Richie to feel what it's like to have a store. That might spur her along, you know?
The pop-up will also let Richie "share my vision, to interact with my customers and to learn more about what they want from the brand."
That's a very good thing right there! She can hear from her customers directly and perhaps lay the foundation for having her own store. I can dream, right?!
2. What To Expect And Shop
The pop-up will be almost 1,000 square feet and will sell exclusive pieces, like four dresses, two tops, pants, and a kimono constructed of Indian silk. The Chelsea shades, pictured above (and a pair of which I own), will be made in hues that match the clothes. Prices fall in line from $24 to $395 for the clothes.
Richie also created a fine jewelry range, boasting 12 pieces and heftier price tags, from $800 to $900.
3. More Is More
Richie admitted that "more is more" is her jewelry M.O. She has personally evolved, switching the oversized, chunky jewelry of HoH's formative years, since that's what she was personally pumping at the time, to "more delicate pieces." She does love arrows, though.
Her pieces are inspired by music of the '60s and '70s and she confessed that she wants her customers to be trendless, mixing her items with things already in their own closet.
4. Throwing Shade
Sunglasses are tops for Richie, who has been collecting them since she was 22. She's 33 now, so can you imagine how primo that collection is? How does she store them efficiently so she can choose them in relationship to her outfit and not forget about them? That's a problem I have as a sunnies addict.
Richie told WWD, "I also have a wire grid in my dressing room where I put all the pairs I'm wearing right now, because it can very overwhelming."
What a good idea.
5. Scaling Back
Richie is scaling back the apparel arm of HoH, focusing on core items, like camisoles, kimonos, and slipdresses... which were all things the former BFF of Paris Hilton used to pair with gobs of her beloved jewelry.
If you are in L.A., you've got to hit that HoH pop-up. If not, well, take some of these nuggets from Nicole and apply them to your accessorizing and organizing. I know I will.
Images: Getty (5); House of Harlow (1)