Besides his immense wealth, perennial orange glow, and that cotton candy-esque coif parading on top of his head, Donald Trump is perhaps best known for one other iconic thing: the phrase "You're fired!" As head honcho of both The Apprentice and The Celebrity Apprentice, the Donald relished saying that line to pretty much every contestant who got eliminated. But after his now-infamous remarks about Mexican immigrants during his presidential announcement speech, it looks like he's the one getting the shaft. Following the June 16 speech, several brands, associates, and companies have cut business ties with Donald Trump, including — oh, the sweet irony — NBCUniversal, the very network that aired The Apprentice in the first place.
In case you missed it, Trump's presidential announcement speech was filled with a lot of golden nuggets. But the moment that really stuck out in it all was when Trump dropped some racist and gross generalizations about the entire Mexican race. (You know as one does when trying to get people to want to vote for them for Prez.) In just two sentences, he reduced the entire Mexican population to criminals and sex offenders:
When Mexico sends its people they aren't sending their best. They are bringing drugs, they're bringing crime, they are rapists and some are good people but I speak to border guards and they tell us what we're getting.I don't know what's more baffling, the fact that he made these asinine comments in the first place (did he genuinely think such bigoted remarks would bolster his image as a presidential candidate?); or that he thought there'd be no repercussions for making them. I mean, did he forget about the fact that some 33.7 million Mexican Americans live in the U.S. right now? And guess what? They vote!
Here's the rundown on everyone who's given Trump the boot — so far.
The ultimate slap in the face came from NBCUniversal, which has been broadcasting The Apprentice, The Celebrity Apprentice, the Miss USA pageant, and the Miss Universe pageant — all ventures co-owned by Trump. Earlier this week, the company issued the following statement:
Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.Of course, Trump wasn't about to stay quiet after getting dealt with that news. He immediately shot back and threatened litigation. In his own statement, Trump said:
If NBC is so weak and so foolish to not understand the serious illegal immigration problem in the United States, coupled with the horrendous and unfair trade deals we are making with Mexico, then their contract violating closure of Miss Universe/Miss USA will be determined in court.
Some 10 days after Trump's speech, the American-Spanish language network Univision also cut ties with Trump. Along with NBCUniversal, the network has also been a longtime broadcaster of the Miss Universe and Miss USA pageants; but announced it would no longer air coverage of both events. Trump soon responded by suing the company for $500 million and issued this ridiculous statement about the whole matter:
Under the contract, Univision is required to broadcast the pageant live on television in Spanish. While Univision claims its decision came solely in response to comments by Mr. Trump during a June 16 campaign speech announcing his candidacy for President of the United States, the decision was, in reality, a politically motivated attempt to suppress Mr. Trump's freedom of speech under the First Amendment as he begins to campaign for the nation's presidency.
By July 1, mega-retailer Macy's announced that it too would not be supporting The Donald. Macy's shared it will be pulling any Donald Trump-brand attire and other merchandise from its stores, effective immediately. In a statement, the company said:
We are disappointed and distressed by recent remarks about immigrants from Mexico. We do not believe the disparaging characterizations portray an accurate picture of the many Mexicans, Mexican Americans and Latinos who have made so many valuable contributions to the success of our nation. In light of statements made by Donald Trump, which are inconsistent with Macy's values, we have decided to discontinue our business relationship with Mr. Trump and will phase-out the Trump menswear collection, which has been sold at Macy's since 2004.Again, Trump refused to go quietly. He shot back at Macy's by issuing this statement:
Clearly, NBC and Macy’s support illegal immigration, which is totally detrimental to the fabric of our once great country. Both Macy’s and NBC totally caved at the first sight of potential difficulty with special interest groups who are nothing more than professional agitators, who are not looking out for the people they purport to represent, but only for themselves. It is people like this that are actually running our country because our leaders are weak and ineffective.
Mexican-based broadcaster Televisa has also fired The Donald. The company owns the national pageant that selects a Mexican contestant for Miss Universe, and announced that it would not be sending a representative to compete this year. Televisa said in a statement:
Mr. Trump hasn’t demonstrated understanding or respect toward Mexican migrants and has offended the entire Mexican population.
5. Farouk Systems
Farouk Systems, the hair-product company behind BioSilk, is also ending its sponsorship of the Miss USA and Miss Universe pageants, in an move to support the many men and women of Mexican heritage. Farouk Systems CEO Basim Shami
said in the statement:
Our company is multicultural with people of Latin American descent making up a large percentage of our employees and loyal customers. As a company proudly founded on the concept of coming to the USA in pursuit of the American Dream, Mr. Trump’s comments do not and will never reflect our company’s philosophy or practices.I know what you were thinking — Trump had his own hair product line? I was scared for a minute too.
6. 5 Rabbit Cerveceria
Perhaps the best retaliation came from 5 Rabbit Cerveceria, which provided beer for the Trump Hotel in Chicago. Not only is the brewery pulling its product from the hotel's Rebar, but it's also renaming one of its brews "F*ck tu Pelo," which translates to "F*ck Your Hair." The brewery will take its beer out of the hotel bar and redistribute it to other bars all over Chicago. Here's a full list.
7. Carlos Slim
Trump isn't just being fired by companies, though. Mexican billionaire business magnate Carlos Slim has also kicked Trump to the curb. A spokesperson for Ora TV, a television studio owned by Slim, issued the following statement to CNNMoney on Wednesday:
We can confirm that we were working on a television project with Trump that has been dropped.So far, Trump has not shot back a response to Slim. Maybe it's because, with a net worth of $68 billion, Slim trumps Trump's measly $9 billion. If money talks, then it looks like the Donald has finally been silenced.
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