Eva Longoria Announces Clothing Label For Anyone 'Desperate' To Snag Her Style
Devotees of Desperate Housewives are innately familiar with the show's plucky lead Gabrielle Solis, whose spirit, spunk, and adoration of fitness gear are shared by the character's actor, Eva Longoria. In a true case of life imitating art, Longoria has announced plans to unveil a clothing line spiked with athleisure accents, Women's Wear Daily reports. Gabrielle Solis would be proud.
After spending years entangled in Hollywood's mad race to find roles, and ardently working on her two philanthropic organizations, Eva’s Heroes and Eva Longoria Foundation, Longoria made the executive decision to partner with California's Sunrise Brands manufacturing company as a means of moving forward with her design aspirations. During her interview with Women's Wear Daily, Longoria explained that the brand will suit a professional consumer who doesn't possess an unlimited budget. "She doesn’t want to spend a lot on her wardrobe, but still wants to look like a million bucks. I always say you don’t need to spend a lot of money to look great," Longoria elaborated.
Indeed, anyone familiar with Longoria's killer sartorial instincts both on and off the red carpet can attest to the actress's innate sense of style. Whether clad in Victoria Beckham on the red carpet or sauntering between errands in cropped skinny jeans and stilettos, Longoria possesses aesthetic intuition well beyond the average Hollywood starlet.
The actress herself cites a myriad of designers renowned for their classic aesthetic as inspiration, Roland Mouret and Victoria Beckham among them.
Of the latter, Longoria states, "The cuts of her dresses and the fabrics are amazing. You look at the textiles and the stitches and you know why they’re so expensive. And it’s really cut for me.”
Though consumers will have to twiddle their thumbs until the line's proposed Fall 2016 release date, it seems incredibly likely that the line will suit its anticipated niche of working women who wish to appear elegant and polished without sacrificing their 401(K).
The clothing that will populate the brand's premiere collection also remains a mystery, but chances are Longoria's signature style will play into the line. "I would describe my personal style as classic and comfortable. I like one-pieces. They’re easy to wear — it’s just zip and go," Longoria indicated to Women's Wear Daily.
From Longoria's hints, it seems the line will be a smash hit amongst professional women. After all, who doesn't adore easy throw-on-and-go pieces?
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