High-fashion model Natasha Poly is the star of Frame Denim's fall campaign, and it's totally giving us fabulous '70s vibes. The aesthetics are very different from the brand's last denim campaign, which starred Karlie Kloss and highlighted her Forever Karlie capsule of tall girl jeans.
In the latest campaign for Frame Denim, the brand is venturing out of their comfort zone as, "being a denim brand," and instead, "being a complete lifestyle brand with a complete collection," said Erik Torstensson, cofounder of Frame.
The collection is revealed through Poly's various photos, posing in denim. In the campaign's photos, Poly is wearing a velvet blazer, white blouse, and, of course, a pair of dark-washed jeans. She's also holding an old-fashioned microphone in hand, alluding to older, traditional denim styles. The campaign is filled with 17 more photos of Poly, but they're yet to be released so be sure to keep an eye out for those.
Frame planned to use this denim campaign to showcase the brand's upcoming fall collection, and because Frame hasn't had a campaign that didn't primarily focus on their jeans, they were a bit weary. However, the new experience has only lead to more fun (secretive) projects that are brewing up behind the scenes of the brand. Torstensson told Style.com that Poly's pictures give away, "a little bit of what we’re alluding to in the pictures."
Can't wait to see what secret project lies ahead of this campaign!