Kate Hudson's Fabletics Line Will Open Six Stores, Which Is Wonderful News For Weary Online Shoppers

LOS ANGELES, CA - OCTOBER 10: Kate Hudson attends a studio cycling session hosted by Kate Hudson at Equinox Sports Club in West Los Angeles to celebrate the launch of Fabletics, a new lifestyle athleticwear brand co-founded by Hudson and JustFab Inc. at Equinox on October 10, 2013 in Los Angeles, California. (Photo by Michael Buckner/Getty Images for Fabletics)
Source: Michael Buckner/Getty Images Entertainment/Getty Images

Getting up at 6 a.m. for a work out seems to be a lot easier when I'm excited for the outfit I'm going to wear. It's silly, but it's true: look cute, work harder, which is why I essentially threw a personal celebration when I read that Kate Hudson's Fabletics is opening six stores come this fall. That's right, you can try on her fierce leggings and supportive bras in-store.

At its core, the business model of Fabletics was already pretty great. Before you can even shop, you're given a short quiz that asks you about your work out profile: how you like to stay fit, where, and your color palette, to give you suggestions that will both fit into your life, but you'll also love, too. 

To give you affordable options, it asks for your income (which you don't have to enter, by the way). Nothing's worse than seeing something you have to have, only to hover over the price tag that's about half your rent.

The six new stores will open in September and October, with the first two opening on Sept. 3 at General Growth’s The Mall in Columbia and Bridgewater Commons in New Jersey, according to WWD. The third will open in September 17, in the Village at Westfield Topanga. The last three will open at General Growth’s Christiana Mall, Saint Louis Galleria, and Kenwood Towne Centre in October.

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You can't really get a better deal than a complete activewear outfit for less than $30 (that's good quality, at least). And while I've always been hesitant about ordering online (as a very, very petite woman, it's always a risk), I'm ecstatic about these store openings, because I can actually try things on. As someone who always falls between sizes for my sports bra, this is major news.

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Images: @fabletics, @strutfit/Twitter

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