Louis Vuitton Discontinuing Murakami Monogram Collection, Making A Very Clear Statement To Label Lovers
Label, logo, and "it" bag lovers are about to clutch their hearts, clench their fists, and perhaps shed a few tears. Louis Vuitton is discontinuing its Takashi Murakami Multicolore monogram series, one of the brand's many collabs with the contemporary Japanese artist. Go ahead, it's OK. Take that moment of silence to mourn what was once a super popular style toted by celebs, thanks to all the bright and colorful LVs and designs.
Did you pull yourself together yet? OK, good. Women's Wear Daily reports that the collection is being phased out of stores permanently. The publication spoke to an associate at the Saks Fifth Avenue shop in NYC, who confirmed that the collection would be gone by the end of the month.
Wow, that was quick. You might want to try and gobble up any of the remaining stock if you lurve this collection. Personally, I was a bigger fan of the classic brown monograms, but there's a reason that the cessation of Murakami Multicolore Monogram collab is a big deal in the fashion world. It truly signals the end of the Marc Jacobs era at Louis Vuitton.
Jacobs exited the label a while ago, so it's not exactly a fresh wound. But it almost feels like the brand is saying its final public goodbye to Jacobs by ditching this collection.
It really and truly closes the door on that chapter, without saying a single word.
The Vuitton x Murakami Multicolore collabo debuted in 2003 and included bags (which were eventually everywhere), belts, wallets, and more. WWD spoke to Vuitton reps, who wouldn't comment directly on the discontinuation, instead choosing to remind us that the brand will "look forward." Now that's how you put a period at the end of a sentence.
Murakami has enjoyed many collabos with the luxe brand. He came up with the cherry blossom and camouflage versions of the monogram, as well. But it was the multicolored version (pictured) that was cray cray popular in the early '00s.
Again, I never liked it, so I am not personally bummed about this news, but I can imagine some Louis Vuitton lovers and collectors are having a hard time imagining the iconic print gone for good.
Perhaps there is one positive spin if you are one of the fans currently making a sad face. If you have any of the Multicolore bags or items, they might eventually become collector's items. So if you have one and don't use it much anymore, keep it in the dust bag!