What Happened When CeraVe And 100+ Award-Winning Global Creators Took Over L.A.

CeraVe has always been a pioneer in science-backed skincare, but harnessing social media as a superpower? That’s been more recent. You could say the brand was a natural in the social media space — influencers came to them first — tagging them on social media and making #cerave a household hashtag. Now, the brand reaches more than 15 million followers worldwide. And it’s all thanks to creators, medfluencers, and skincare enthusiasts for making it a brand on everyone’s radar.

Since 2023, CeraVe has been hosting the CerAwards, an annual content creation competition celebrating some of the best work from skincare influencers, dermatologists, and more. While local events have previously been hosted in more than 22 countries, this is the year the event turned global. This week, 111 creators from across the world — with a combined reach of 44 million followers — gathered in Los Angeles for the inaugural Global CerAwards. And continuing to foster the connection between CeraVe and creators is one that’s purely intentional, especially with CeraVe’s new Global Brand President Vincent Chauvière leading the charge.

“CeraVe has always believed in meeting consumers where culture happens, and we were among the first brands to harness the power of social platforms to make dermatological education more engaging and accessible,” says Chauvière. “With this inaugural global event, we’re taking that commitment even further by bringing creators together for a one-of-a-kind Hollywood experience designed to push the boundaries of storytelling, spark creativity, and redefine what's possible when creators, science, and entertainment come together.”

On Wednesday, the group was tapped to create their best work featuring the brand at CeraVe Studios, their very own Hollywood studio lot. From custom-built sets to stunt performers and professional actors, the stage was set to make something feed-breaking. While each creator took a different approach, the content used playful, high-energy scenarios to showcase the efficacy of CeraVe’s new suncare range. Through imaginative storytelling, creators highlighted what sets the formulas apart: UV filters that help protect skin from harmful rays, combined with CeraVe’s three essential ceramides to help support the skin barrier, all in textures designed to leave no white cast or greasy finish.

Whether the content featured slow-motion beach runs or high-energy rooftop chases, creators found imaginative ways to spotlight the science behind the products. The creativity on display showcased how CeraVe’s dermatologist-developed formulas help replenish the skin’s natural ceramides, proving that when the products are this effective, they can speak for themselves.

To close out the event, guests gathered at the iconic Los Angeles Wiltern Theatre on Thursday for a ceremony hosted by actress and comedian Meg Stalter. Stalter shared her simple skincare mantras on the blue carpet and her affection for CeraVe products. “I never skip sunscreen and I’m always washing my face with CeraVe Foaming Facial Cleanser,” she says. “I wear a lot of wigs so I have a lot of wig glue on...you’re going to need a good cleanser to wash all that off, you can’t sleep in that!”

Attendees dressed for the moment, posing on the iconic CeraVe blue carpet to snap photos and take interviews. “And creators were in good attendance: actress Bailee Madison, board-certified dermatologist and creator Dr. Andrew Park, and Gene Colón, the Global SVP of Medical Affairs & Communications at CeraVe, were all part of the impressive global judging panel presenting awards like CeraVe Studio Cleanser Star, Global Medfluencer of the Year, and the Ceramide Breakout Star Award, among others. To continue the celebration, winners and attendees sipped on signature cerulean cocktails, hit the dance floor, and snapped photos in the photo booth so the memories would last far longer than just two days.