This Dentist-Developed Brand Sends Custom Teeth Whitening Kits To Your Home — For Less Than $30

Much like a fresh tan or a bouncy blowout, whiter teeth can immediately boost your confidence. But while in-office whitening treatments come with a hefty price tag, at-home treatments don’t deliver even close to the same results. Until now, that is. Laughland has introduced a new way to navigate whitening your teeth with dentist-created formulas that are tailored to a variety of needs — and clinically tested for efficacy.

If all of that sounds too good to be within your budget, not to worry. The first-of-its-kind company prioritizes cost and convenience, offering one-time kits for $59 and subscription-based options for $29 that are delivered straight to your door. Most importantly, the customized kits claim to deliver results after your first 15-minute treatment, with full results (teeth that are about seven shades whiter) to be expected in six days.

The Dentist-Developed Approach

Much like how beauty brands tackle skin care by using different active ingredients to target different skin concerns, Laughland approaches teeth whitening in a similar way. Having partnered with a dental advisory board that’s headed by Dr. TJ Kwon, D.D.S., Laughland recognizes that identifying the cause of your tooth discoloration is key to finding the most effective whitening formula. That’s because discoloration falls under two categories: intrinsic staining, which includes factors like genetics and age, and extrinsic staining, which is caused by things like smoking and consuming certain foods and beverages.

Tooth sensitivity, which also varies from person to person, is another major consideration of Laughland’s. Based on how you answer the questions in the brand’s quiz, you’ll be matched with one of the 30-plus whitening serum formulas Laughland’s dentistry partners developed — each one containing various percentages of either hydrogen peroxide or sodium bicarbonate. Additionally, the serums contain ingredients like sodium hydroxide, glycerin, and aloe vera to reduce the risk of experiencing tooth sensitivity and create a protective barrier on your teeth that helps prevent future extrinsic staining. Plus, the whitening serums all contain mint extract for a more pleasant taste.

How It Works

To start, all you need is about one minute to click through the personalization quiz, where an AI-powered algorithm will immediately determine the right whitening formula for you. Each kit comes with an LED mouthpiece and three syringe-like applicators that were designed to dispense the whitening serum into the mouthpiece without any mess. The LED light mouthpiece helps to accelerate the whitening process, allowing you to target both your top and bottom teeth in a single, 15-minute treatment. Even though the treatment sessions are quick, the whitening kit is best used before bed, as you’ll want to avoid eating or drinking anything that could stain your teeth for up to eight hours. You’ll also want to complete all six treatments included in the kit in six days for the best results.

The Results

Of course, as with any product in the beauty realm, making claims of efficacy doesn’t mean all that much on its own. That’s why Laughland had its formulas clinically tested by a third-party lab to show that its kits visibly whiten teeth between 74% and 87% after being used once daily for six and 14 days. The clinical trial also found that 100% of its 34 participants reported whiter-looking teeth after six days of treatment with zero increase in tooth sensitivity.