Shop goop's New Affordable Beauty Line At Target

It’s getting goop-y.

by Kate Marin and Kaitlin Clapinski
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This just in: You can now pick up goop skincare and your groceries at the same time because Gweneth Paltrow’s new self-care line is available at Target (hold for applause). Known for its luxurious and sometimes zany products, Paltrow’s 15-year-old company has finally created an affordable collection for Target patrons. The good.clean.goop capsule includes everything you’d need in a daily beauty routine, like a facial cleanser, an eye serum, and even a glycolic toner. The best part? Each item will be under $40.

Just because the new line is affordable, doesn’t mean it’s any less luxurious than the OG goop line. All products are formulated without synthetic fragrances, don't test on animals, and are dermatologist-approved. Plus, each item is formulated with a “Good 3” trio of “cleanical” (clean and clinical), botanical, and superfood ingredients.

Scroll on to shop and explore the entire good.clean.goop collection.