Senior executive assistant to the CEO and founder of Bustle Digital Group, Liana’s personal style is heavily influenced by her job. “I’d love to wear ripped jeans and a tee every day,” she explains, “but my responsibilities push me to come off a little more polished because I face clients, investors, interviewees all day.” Her favorite day-to-day look is one that’s edgy yet comfortable and professional. “Not that I'm a tomboy,” she says, “but that’s the closest phrase I’d use to describe my style. This look is perfect because it kind of has an edge to it but is still flowy and easy to move around in.”

Liana’s go-to accessory, Fossil’s Sloan HR Smartwatch, is clean and classic with a rose gold-tone stainless steel bracelet. Like her own personal assistant, the Sloan HR Smartwatch provides payment on-the-go with Google Pay, connects to her best playlists on Spotify, and keeps her up-to-date on all her notifications (like calendar events, texts, and emails). “If I’m out running errands and holding 16 bags at once and there’s an emergency back at the office, I can quickly check my watch, see what’s going on, and know if I need to run back or not.” And, although it looks great, Liana explains, “It adds a level of efficiency to my outfit. It's not just for style, it’s for function.”

“My personal style is very dependant on my mood,” says Kelsey, a junior designer at Bustle Digital Group. “Most of the time, I gravitate towards very clean-cut, put-together pieces that are still bold enough to represent me as a person.” Kelsey’s describes her Fossil smartwatch — the sleek Julianna HR with voice commands and speaker features through Google Assistant — as “the best finishing touch. Its slim stainless steel band fits seamlessly into her polished wardrobe and keeps her work life in check.