ARM & HAMMER’s “Whole Darn Arm” Campaign Is Here To Make Life’s Messes Less… Messy

@When life gets hectic (isn’t it always?), it’s hard to find the time or energy to handle everything perfectly. Some days, it feels like an accomplishment just to get a load of laundry done and keep the kitchen from looking like a disaster. That’s the reality ARM & HAMMER is leaning into with its new campaign, “The Whole Darn Arm,” a feel-good rally cry for the people who keep households moving when the day feels overwhelming.

This isn’t a typical ad campaign with glossy, unattainable homes and grinning actors who’ve never broken a sweat. Instead, ARM & HAMMER is promoting a lifestyle-focused campaign that includes live events, interactive activities, influencer features, and a laundry room giveaway. It’s less about pushing products and more about showing up when life’s messy and bringing, in their own words, “The Whole Darn Arm.”

Jennie Finch Brings the Heat, and a Helping Hand

To bring the heat (and the clean), ARM & HAMMER tapped Olympic gold medalist Jennie Finch, known as one of softball’s greatest pitchers and a mom of three. She’s leading interactive pitching clinics at Major League Baseball events, starting at the MLB Capital One All-Star Village and continuing at the MLB Speedway Classic Fan Zone in Bristol, Tennessee. Fans can step up to the plate, test their pitching skills, and leave with free samples of products designed to handle life’s daily messes.

“I’m so excited to team up with ARM & HAMMER to cheer on the everyday heroes — the ones who show up, work hard, and keep going no matter what,” said Jennie Finch. “As a pitcher, I always tried to give it my all, so I know there’s no better brand than ARM & HAMMER, ready to show up and do the same.”

Finch isn’t just there to smile for cameras. She’s out on the field, sleeves rolled up, working with fans and leaning into the same energy that made her an icon on the mound. It gives the campaign a heartbeat, one that’s less about perfect homes and more about the real effort it takes to keep life moving.

Social Media Gets Its Hands Dirty

As part of the campaign, ARM & HAMMER is going where the real-life hacks live, and it’s not on glossy magazine covers. It’s in the scroll. That’s why the brand teamed up with more than 20 creators, including content creator Jeanice Perez (1.6 million followers) and Noelia Mejia (185,000 followers), to show life as it actually happens.

These aren’t “everything’s perfect” influencers. They’re the ones posting the chaos, the laundry piles, the cat knocking over the litter box, and the products they actually use to handle it all. It’s content designed for people who are tired of staged kitchens and spotless living rooms and want to see what works in a home that looks like theirs.

Meeting Busy Lives Where They Are

There’s something very right now about this campaign. Rising costs, packed schedules, and homes that never seem to stop moving mean people are looking for ease, not perfection. They want brands that get it and give them tools to do more with less stress.

Recognized as one of America’s Most Trusted and Most Loved Brands by leading US publishers, ARM & HAMMER has earned that trust over 175 years, but “The Whole Darn Arm” takes it further. It’s not about history or heritage. It’s about showing up where life actually happens — in social feeds, at real-world events, and in the middle of everyday messes.

The message is simple: most households are run by people doing their best with what they have. Instead of preaching, this campaign rolls up its sleeves and helps.

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