Inside Lavazza’s Stylish US Open Café Takeover In The Heart Of NYC

New Yorkers know the US Open is more than just a tennis tournament — it’s a citywide cultural moment. And this year, Lavazza, the official coffee of the US Open, made sure the energy stretched far beyond the stadium. The brand teamed up with Casa Magazines and Casa Next Door in the West Village for a two-day café takeover that blended bold espresso with high style, creating a space that felt as buzzy as the tournament itself.

Guests were treated to complimentary Lavazza coffees and pastries, served in branded cups that became accessories in their own right. Foam printers topped lattes with everything from the Lavazza and US Open logos to custom selfies — so detailed and fun that many people didn’t even want to sip their drinks right away. Between tennis-ball accents, chrome coffee displays, and a Dolce Vita-inspired photo op designed for the grid, the takeover was as much about community and culture as it was about caffeine.

The vibe? Open, welcoming, and authentically West Village. Locals stopped in on coffee breaks, neighbors mingled, and even Casa’s owner jumped behind the DJ booth to keep the party going. It was a rally for the senses and a stylish reminder that in NYC, even your coffee break can feel like a match point moment.

Keep scrolling to see more photos from the event.