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Sustainability Just Got A Glow-Up, And This NYC Exhibition Is Leading The Charge
NYC’s bold new exhibition fuses art, business, and tech to redefine what sustainability looks like.
Sustainability is being reimagined given societal shifts in business and culture, but one company is still deeply committed to sustainability, just announcing a new project driven by one of its most senior female executives.
New Land Capital — a growth real estate private equity fund based in New York City and Hong Kong — just launched its Sustainability in Action (SIA) Project, a bold initiative that blends business, technology, and art to drive sustainable solutions. At the helm of this movement is the visionary SIA Chair and Vice President of Investor Relations at New Land Capital, Joy (Qianyi) Xu.
Xu spearheaded the project’s design, forging key partnerships and laying the groundwork for long-term success. “This is just the beginning,” said Xu. “There is more ahead. The SIA Project is a commitment to creating real, tangible solutions that integrate sustainability into business and culture.”
The SIA Project features a flagship business competition and an art exhibition, both embodying New York City’s dynamic energy, where innovation thrives at the intersection of business and creativity. The initiative also includes public welfare programs like community arts education.
Its first endeavor, Art Meets Sustainability, is a large-scale exhibition showcasing immersive, thought-provoking works that explore sustainability through artistic expression. With art’s unique ability to communicate complex ideas, it serves as a powerful medium within the SIA initiative.
The exhibit will transform over 7,000 square feet of space in New York City into an immersive experience, using visual storytelling to engage the public, spark dialogue, and inspire action.
“By bringing together visionaries from different industries, we are building a future where innovation and responsibility drive a greener future in terms of the environment and profits,” Xu explained.
The SIA program is unique because it challenges participants to focus on real-world issues, identifying pressing global challenges and crafting practical, impactful solutions. The program’s goal is to merge scientific, logical solutions with emotional resonance, demonstrating the undeniable link between business success and societal value.
New Land Capital’s track record already speaks for itself, delivering solid returns across real estate assets, strategic land investments, and de-risked developments. Now, through SIA, the firm is proving that sustainability and profitability aren’t just compatible, they’re essential partners.
Currently managing six funds with a market value of $2.5B, New Land Capital is deepening its commitment to sustainable urban development. As environmental, social, and governance (ESG) considerations continue shaping industries worldwide, the firm is fostering a collaborative platform that unites businesses, scholars, and artists in reimagining what’s possible.
Looking ahead, Xu envisions the SIA Project as a global platform driving cross-industry collaboration and cultivating the next generation of sustainability leaders. “We’re building more than a project, it’s a movement redefining how businesses engage with sustainability,” she notes.
BDG Media newsroom and editorial staff were not involved in the creation of this content.
