The Big A## Calendar

ATLANTA, GA – August 15, 2025 – In a world where daily demands and digital distractions can bury even the best intentions, Big A## Calendars has built its name on a simple belief: if you can see your year, you can own it. Known for its oversized wall calendars, planners, and accessories, the brand is giving goal-setters an even easier way to plan big with the launch of its dedicated online store, thebigasscalendar.com.

“You only get one 2025,” said founder Jesse Itzler. “Squeezing the most out of time is important, and time is under attack.”

Founded by the entrepreneur and endurance athlete, Big A## Calendars is more than a collection of products, it’s a planning philosophy. Each wall calendar spans the entire year in one massive, easy-to-read format, helping users spot opportunities, plan milestones, and stay accountable to what matters most. “Think of yourself as the CEO of your own life,” Itzler said. “You control the adventures you go on, your health, and the goals you set.”

A Bigger Picture For Bigger Goals

The idea originated from Itzler’s own packed schedule. Between building businesses, training for endurance events, and making time for family, he found that conventional planners didn’t give him the perspective he needed. By expanding the year to wall size, he could see how commitments and ambitions fit together, without the surprises that come from flipping a page too late.

For Itzler, a meaningful year isn’t measured only by professional success. “Every year, you should have one big, year-defining thing you can point to,” he said. “Something that shows what the year meant to you.” That philosophy has resonated with corporate teams, athletes, and families mapping out school years and vacations, turning abstract goals into visible, actionable plans.

Tools That Hold You Accountable

While most planners risk becoming background clutter, Big A## Calendars’ oversized format functions as a daily accountability partner. Every box crossed off and every milestone marked in bold color creates a visible record of progress.

“Most people play life on defense,” said Itzler. “I flip that model and play on offense, planning the things that matter most first.”

Making Organization Easier Than Ever

In the summer of 2025, Big A## Calendars introduced a dedicated online hub where customers can explore the full product range, from the flagship wall calendars to planners and accessories. The move consolidates the brand’s offerings into a single destination, making it faster and simpler to find the right tools for the year ahead.

Visitors can browse by size, color, and style, and discover accessories designed to make planning even more effective, whether that means color-coded markers for project tracking or mounting kits for prime wall placement.

“You see all 365 days on one page,” Itzler said. “Once it’s on your calendar, you can say no to the things that don’t fit.”

A Founder Who Lives The Philosophy

Beyond the calendar business, Jesse Itzler is known for building companies, investing in start-ups, and tackling extreme endurance events. He shares his lessons on entrepreneurship and lifestyle design at jesseitzler.com, but the principles behind Big A## Calendars remain central to his approach: “Being rich isn’t just about money, it’s about being time-rich. And if you don’t plan for it, it won’t happen.”

Claim Your Wall. Plan Your Life.

Big A## Calendars’ 2025 lineup, along with planners and accessories, is now available exclusively online. Built for people with big goals and no time to waste, these tools make it easy to map your year where you can see it, own it, and follow through. Get your wall ready and start planning like you mean it.

BDG Media newsroom and editorial staff were not involved in the creation of this content.