The fact that AOL and Yahoo! are merging has been public knowledge for quite some time now, but the moniker that the new company will go under has always been a mystery. That is, until Monday, when AOL CEO Tim Armstrong finally revealed the name of the highly-anticipated merger. And that name is Oath. As you might have guessed, the decidedly interesting rebrand was immediately commented on by just about the entire Internet with scores of quality memes about Oath, Yahoo, and AOL.
"Billion+ Consumers, 20+ Brands, Unstoppable Team," Armstrong declared on Twitter. "#TakeTheOath. Summer 2017."
It's unclear what exactly "taking the oath" entails. It's equally unclear why AOL and Yahoo! opted for the name. Quite a few people compared it to Tronc, the equally-strange name that Tribune Publishing adopted in 2016. But at least "Tronc" meant something — it stood for Tribune Online Content, supposedly — and sounded kind of like a fun video game or toy or something. "Oath," meanwhile, is decidedly not fun. It's deadly serious, not terribly inviting, and doesn't seem to have anything to do with technology.
As such, Twitter had a field day. Here are some of the best Oath memes out there, courtesy of the good folks of Twitter.
1. April Fool's?
The new brand for Yahoo/AOL would have been a great April Fools joke.— (((Jon Shieber))) (@jshieber) April 3, 2017
It's true. Unfortunately, it was no joke.
2. Someone Had To
Oath no you didn't.— John Dickerson (@jdickerson) April 3, 2017
Oath yes they did!
3. Not Appealing To The Youngsters
Oath? Really? Verizon trying to steal the 65 plus crowd from MSN.— Gregory Ellwood (@TheGregoryE) April 4, 2017
"Oath" certainly doesn't have a young, hip feel to it.
4. Oath Mail
Yes, you read that right, if all goes according to plan, your grandparents may soon be logging into #Oath Mail— Nicolas Dotta (@nicolas_dotta) April 3, 2017
"Oath Mail" sounds a bit too much like "oatmeal" to take seriously.
5. Shoulda Snagged That Twitter Handle
This is what happens when you name your company after a common word that's already been registered as a Twitter name.
6. The Academy Award-Winning Film
"Oath" sounds like the name of a movie that stars Nicole Kidman as a troubled Puritan widow in 1600s Massachusetts. https://t.co/762HPQVdm3— Brian Grubb (@briancgrubb) April 3, 2017
Yes. Yes it does.
7. Outdoing The Chicago Tribune
Tribune Publishing: "We will now be known as Tronc."— A.J. Perez (@byajperez) April 3, 2017
Verizon: “Hold my beer.” https://t.co/KSP4C87tEO
Tronc was a bad name, sure. But Tronc ain't got nothing on Oath.
8. Privacy Concerns
The last “oath” Yahoo took was to keep my email safe and WELLLLLL— Casey Newton (@CaseyNewton) April 3, 2017
9. Is "Oath" A Death Metal Band?
leaked designs of Oath's new corporate logo pic.twitter.com/wStOyI61R5— ಠ_ಠ (@MikeIsaac) April 3, 2017
Because it sounds like a death metal band.
10. Or Maybe It's Something You Spray
Oath: internet company or cologne? Oath, for men who keep their promises...— Jim Kerstetter (@jimkerstetter) April 3, 2017
Cologne. Definitely a cologne.
11. Let's Show Some Respect
I thought about it some more. You should only be able to make fun of a company's name if you use the company's product. So, godspeed, Oath.— Peter Kafka (@pkafka) April 3, 2017
Oath is the name of the evil tech company in the sci-fi story you wrote in 7th grade— 24-Hour Kompromat (@mcdisagree) April 3, 2017
"Be careful, Oath is watching!"
13. What Do You Call Someone Who Works At Oath?
a Yahoo columnist is now an Oath taker— Simon Maloy (@SimonMaloy) April 3, 2017
Someone who continues working there, meanwhile, is now an Oath Keeper.
14. When Bad Meets Worse
If Tronc eventually acquires Oath, the new firm should be called Troth. pic.twitter.com/EyP9isUUI2— Ben Wikler (@benwikler) April 3, 2017
So get those Troth jokes ready, everybody.
15. Imagine What That Looks Like On A Billboard
AOL & Yahoo will merge to become Oath, because words mean nothing anymore. pic.twitter.com/zmpJ5Lm03V— Matt Lipton (@mattliptoncomic) April 3, 2017
Because you'll probably see it on one.
16. Alternative Proposals
10 better names than Oath:— Money Badger (@gomoneybadger) April 3, 2017
-Legacy Internet Systems
-how send email?
Not gonna lie — I'd be stoked to have an @oops.com email address.
17. Opting Out
I tried my hardest with Oath jokes but Tronc is 100x funnier and always will be— Casey Newton (@CaseyNewton) April 3, 2017
It's true. Nothing will ever beat Tronc jokes.
Still, maybe it's too soon to judge the merger. After all, Oath is only a name, but that doesn't mean the jokes won't keep flowing in.