20 Innovative New Skin Care Products That Are Sure To Go Viral This Year

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More so than ever before, the market is loaded with innovative new skin care products that are sure to go viral in the coming year. How come? My best guess is that the people have spoken, and inspired startup companies in the beauty sphere have answered. Personally, I'm thrilled to see that there are more label-readers, environmentalists, and organic enthusiasts than ever before, and the needs of conscious buyers are finally starting to reflect back at us from the beauty aisle shelves.

Personally, I do all of my shopping on Amazon, and that includes every single item I use in my beauty routine. I love it because the ingredients are often clearly listed (I try to go as natural as possible if something's going directly on my skin), and reviewers are honest, thorough, and pretty helpful when it comes to choosing a product that's going to work for my body.

Amazon also has tons of shopping subcategories, including Launchpad, which features new and innovative products from the most brilliant startup companies. This is where you'll find genius products that truly meet consumers' needs, including some of the coolest and most innovative skin care products that people won't be able to get enough of in 2017.

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