Over the weekend, United Airlines got into some hot water over a video that went viral on social media showing a passenger being violently dragged off a plane by security. The video understandably shook viewers and has caused quite a controversy. On Tuesday, Twitter users posted some brash suggestions for the airline's new slogan with the hashtag "United Airlines New Motto."
According to United, on Sunday, Flight 3411 had completed boarding when four United crew members approached gate staff explaining that they needed to be on the flight to Louisville, KY in order to make a downline connection there the next day. The staff asked the seated passengers for four volunteers to de-board the plane in return for compensation from the airline.
When no one volunteered, the staff picked four random people to give up their seats. Three passengers complied, but one, David Dao, refused to leave. Chicago Department of Aviation security officers were called to remove him, and ended up dragging him through the cabin after he refused to get up. He sustained injuries to his face during the incident.
On Monday, United CEO Oscar Munoz released a statement about the incident, but didn't touch on the injured passenger. And in a message to United Airlines' staff, he maintained that "our employees followed established procedures for dealing with situations like this." On Tuesday, however, Munoz released a second statement, saying, "I continue to be disturbed by what happened. I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way. We are going to fix what’s broken so this never happens again." He pledged that a review of the incident would be made public by April 30.
The video itself is pretty disturbing, and it's no surprise that people were immediately horrified by the footage. The entire incident has led to some pretty harsh criticism from Twitter in the form of the hashtag.
1. "Hands On Customer Service"
Hands on customer service is who we are and what we do! #NewUnitedAirlinesMottos— katie (@KatieKboss521) April 11, 2017
2. "Just Kidding"
3. "Drag And Drop Feature"
4. "We'd Rather Lose Market Value ... "
#NewUnitedAirlinesMottos We'd rather lose $900M in market value than keep paying customers onboard.— John Kulha (@Cptn51SPI) April 11, 2017
5. "Drag Me To My Destination"
6. "Fight Or Flight?"
Fight or Flight? Let us surprise you! #NewUnitedAirlinesMottos— Jodi Snark (@Jodisacrebleu) April 11, 2017
7. "You Should See What We Do To Your Luggage"
You should see what we do to your luggage #NewUnitedAirlinesMottos— Steve Redmond (@sjredmond) April 11, 2017
8. "Putting The Hospital In Hospitality"
"United Airlines. Putting the hospital in hospitality"— Daniel Abraham (@GossenLiteratur) April 11, 2017
9. "Enjoy Your Fight"
"Sit back, relax, and enjoy your fight."#NewUnitedAirlinesMottos— TDPattillo (@TDPattillo) April 11, 2017
10. "Express Checkout Service"
11. "Everything Is Your Fault"
Where everything is your fault. #NewUnitedAirlinesMottos— Jessica Beever (@jessicabeever) April 11, 2017
12. "Don't Make Me Re-Accomodate You"
"Don't make me come back there and reaccomodate you!" #NewUnitedAirlinesMottos— Mark (@SkiFamVT) April 11, 2017
13. "Board As Doctors, Leave As Patients"
Board as doctors, leave as patients #NewUnitedAirlinesMottos— Osama Nadeem (@osamanadeem) April 11, 2017
14. "Your Seat No Longer Exists"
15. "We Need Dragging Room"
Keep your feet out of the aisle, we need dragging room— Mad Feist (@MadFiest) April 11, 2017
16. "If You Weren't Afraid Of Flying Before..."
"If You Weren't Afraid of Flying Before, You Will Be Now"#NewUnitedAirlinesMottos— Craig Rozniecki (@CraigRozniecki) April 11, 2017
17. "You Carry On, We Carry Off"
18. "We Have An Offer You Can't Refuse"
#NewUnitedAirlinesMottos We have an offer you can't refuse. No really.— OldCrow (@BirdieWings80) April 11, 2017
19. "We Overbooked But You Pay The Price"
#NewUnitedAirlinesMottos "We overbooked but you pay the price."— cristina jeny (@cristinajeny931) April 11, 2017
20. "The Rules Are Made Up And The Tickets Don't Matter"
21. "Getting Dragged Down The Aisle: Priceless"
Flight: $400, checking a bag: $25, getting dragged down the aisle: priceless #NewUnitedAirlinesMottos— Brandon (@brobcohen) April 11, 2017
22. "You Can Run But You Can't Fly"
Obviously, the United Airlines' treatment of Dao is a serious matter, and the safety of passengers on flights is the most important thing, regardless of whether Twitter users decide to find humor in it.