25 Genius Beauty Products Most Wished For On Amazon

There's no denying the fact that online shopping can be a bit overwhelming — especially if you’re trying to determine the perfect moisturizer for your skin type or color of foundation for your skin tone. So, instead of taking a blind dive down the e-commerce rabbit hole, consider trying out some of the most genius beauty products most wished for on Amazon.

There really isn’t anything you can’t find on Amazon, which makes its “Most Wished For” section a fun barometer to see which products are the most popular on fellow shoppers wish lists and registries. Updated daily, the products are ranked from one to 100, so while you’ll see some new items pop up daily, cult favorites like a clay mask and fiber mascaras are regulars on the page. The products most wished for on Amazon also include some unique finds such as a hydrating serum that also controls oil (hello, K-beauty craze!) and an exfoliating foot brush that also massages tired feet.

While you’ll always have your favorite go-to picks, by trying out a product on someone else’s lust list, you just might make a new discovery. Trust me, you’re going to want to bookmark Amazon’s Most Wished For beauty page.

1. A Cult Favorite Clay Mask Made From Bentonite Clay

Aztec Secret Indian Healing Clay, $10, Amazon

This cult favorite clay mask is made from 100 percent bentonite green clay, which has been used in beauty rituals for ages. As the mask dries, it draws excess sebum, makeup residue, and blackheads out of pores, leading to clearer skin over time. Because it's really just an amazing lump of pure clay, it can be mixed with apple cider vinager, yogurt, oils, or other ingredients to make a customized facial.


2. A Lightweight Blowdryer That Doesn't Make Noise

JINRI 1875W Lightweight DC Motor Low Noise Hair Dryer, $36, Amazon

Along with mega-perks like a built-in ionic generator that makes hair resistant to humidity and a tourmaline ceramic coating that promotes even heat distribution for faster drying time, it will dry your hair without waking up your roommate. This low noise tool comes with a diffuser and a concentrator nozzle and features three heat settings and two speeds so you can adjust to your hair type to avoid damage.


3. A 3-D Fiber Mascara With Serious Staying Power

Mia Adora 3-D Fiber Lash Mascara, $20, Amazon

This three-step mascara contains fibers that cling to your lashes, making them look super thick and long. First, you apply the mascara gel, then the fibers (which are applied with a wand, like you would apply mascara), and then go over the fibers once more with the gel to smooth everything out. The results are pretty dramatic — almost at the level of falsies — but it's loads of fun to apply and to wear. Keep in mind, though, that fiber mascaras should never be used with contact lenses.


4. A Strengthening & Stimulating Collagen Mist For Hair

Sallcoll Collagen Hair Mist, $45, Amazon

When you think about collagen in a beauty product you may immediately think of the skin, but in this case, it’s infused in a hair mist. Marine-derived collagen stimulates the scalp to promote growth while strengthening and promoting a shiny, healthy-looking hair. In addition, vitamin-rich green tea extract promises to help guard against hair loss that can occur from damage.


5. A 2-In-1 Serum That Stimulates Lash & Brow Growth

Hairgenics Lavish Lash Eyelash Growth Enhancer & Brow Serum, $30, Amazon

While it may take around 60 days to see results, stick with this daily serum and you could have shinier, thicker eyebrows and lashes. The formula contains proprietary botanically-derived compounds versus chemicals to stimulate growth, so it’s hypoallergenic and dermatologist tested. It’s also easy to use: All you need to do is place a thin line along the base of your upper and lower lash line once a day before going to sleep.


6. An Electric Shaver That Safely Removes Calluses In Minutes

Naturalico Electric Callus Remover And Shaver, $24, Amazon

Can’t get in for a pedicure? No worries. This water-resistant (perfect for use in the shower or bath) rechargeable callus remover spins 40 times per second, so you can remove stubborn calluses in a matter of minutes. It comes with two different roller heads (depending on the severity of dryness) and a light so you can be sure you’re exfoliating rough patches and not tender skin.


7. A Gentle Facial Cleansing Sponge Made Of Natural Fibers

Julep Charcoal Konjac Sponge, $12, Amazon

If you haven't tried cleansing your face with a konjac sponge yet, you're seriously missing out. These sponges are made out of vegetable fibers, and they provide a gentle but thorough cleanse that's even safe for sensitive skin types. When used with a cleanser, they help you remove every last bit of residue without tugging at your skin, and the sponge's fibers even gently exfoliate dead skin cells. This super popular sponge from Julep contains charcoal that helps draw out excess oils while you wash your face, without causing dryness.


8. A Face Peel Mask That Refines The Complexion In One Month

Vichy Mineral Infused Face Mask, $20, Amazon

While some face masks promise a magical, instantaneous result, this French formulated treatment takes a progressive approach even though it will make your skin glow after just one use. When used two times a week for a month, a blend of alpha hydroxy acids (derived from fruit) dissolve dead skin cells while finely crushed volcanic rock gently exfoliates. Vichy Mineralizing Thermal Water helps to keep moisture in check while guarding against environmental aggressors.


9. A Battery-Charged Painless Hair Remover

Finishing Touch Flawless Women's Painless Hair Remover, $12, Amazon

If you choose to groom your facial hair this small, battery-powered hair removal tool is a convenient tool to have on hand. It features an LED light, 18-karat gold plating, and it’s hypoallergenic which means its gentle enough to use every day.


10. A Calming Face Mist Suitable For All Skin Types

Mario Badescu Facial Spray with Aloe Herbs and Rosewater, $7, Amazon

While some ingredients may be skin type specific, this universal spritz containing rosewater and herbal extracts is a product everyone can get on board with. Not only does it moisturize dehydrated skin, it also sets makeup and tames dry, unruly hair. In short, it’s a makeup bag must-have.


11. This Eye Cream That Emulates A Good Night's Sleep

Baebody Eye Gel, $24, Amazon

This formula is a one-stop shop for reducing puffiness and hydrating skin around the eye area, thanks to a potent cocktail of hyaluronic acid (a moisturizing powerhouse), vitamin E, and plant stem cells. Considering the skin around the eye area is extremely delicate and lacks sebaceous (oil) glands for natural hydration, it’s no surprise that this is one of the most popular skin care products on Amazon.


12. An Exfoliating Foot Brush That Also Massages Tired Feet

Bath Blossom Foot Scrub Brush, $22, Amazon

Sure, this easy-to-use foot brush exfoliates dead skin cells, but it also serves as an awesome tool to stimulate circulation in lieu of a professional masseuse. It’s waterproof, so you can add it to your shower or bath routine, or on the bathroom floor as soon as you're done cleaning up. There’s a hook to make it easy to hang when drying until the next use.


13. This Anti-Scalding Iconic Straightening Brush

CXCASE Hair Straightener Brush, $35, Amazon

Not only does this this innovative hair straightening brush simultaneously straightening and detangle hair, its ceramic technology also adds shine. Plus, thanks to the wide range of heat settings, its suitable for seven different hair types (including bleached blondes). As an added safety precaution, it automatically shuts off within one hour.


14. A Detangling Boar Bristle Brush That Imparts Shine

Naturaloox Boar Bristles and Soft Pin Natural Bamboo Detangler Hair Brush, $15, Amazon

In case you’re not familiar, boar bristle brushes stimulate oil glands and naturally condition hair so that it becomes shiny and nourished with each stroke. No matter the texture, it should glide effortlessly, reducing breakage.


15. A 24K Gold Powder Eye Masks That Hydrate & Target Puffiness

Klicnow New Crystal 24 K Gold Powder Gel Collagen Eye Masks, $3 (10 Pairs), Amazon

In this day and age, you’re probably on a computer or cell phone on a regular basis. Thanks to the 24-karat gold powder in these gel-based under eye patches, under eye moisture is restored and puffiness is reduced.


16. A Long-Lasting Lip Color That Isn't Drying

Karadium Smudging Moisturizing Long Lasting Lip Tint Stick, $12, Amazon

One of the biggest complaints about a long-wearing lipstick is that it dries out the lips — but that's not the case with this formula. Not only does it effectively line the lips so that bold colors don’t bleed, it also keeps your pucker full of color without any flaking thanks to the addition of a hydrating, smudge-resistant silicone elastomer formula.


17. This Cruelty-Free Rejuvinating Snail Secretion Mask

La Pure Snail Regeneration Korean Facial Mask (10 Masks), $19, Amazon

While there’s been some buzz surrounding the cruelty of snails during the filtrate process of snail mucin, these masks maintain that they're 100 percent cruelty-free. Along with regenerating properties of the snail secretions, these non-irritating, cotton face masks are infused with vitamins, minerals, enzymes, fruit, and leaf extracts (think cucumber and ginseng) to repair and hydrate all skin types.


18. A Serum That Hydrates While Dissolving Oil From Pores

Elizavecca Hell Pore Control Hyaluronic Acid Serum, $10, Amazon

This extremely effective serum adopts the belief that you fight oil with moisture to avoid stripping the skin which will only create more oil. A whopping 97 percent hyaluronic acid — a substance present in the human body which maintains the hydration of the skin, from the upper layers to the deep dermis— regulates the proper hydration level of the pores and leaves your skin glowing.


19. These Gel-Based SPFs That Hydrate & Protect

MAKE P:REM UV Defense Me Blue ray Sun Gel + Capsule Sun Gel, $34, Amazon

While both of these sunscreens are gel-based, boast an SPF of 50, and impart moisture thanks to a hydrating essence that’s incorporated into the formula, the blue bottle concentrates more on soothing skin that’s already been subjected to the sun’s harsh rays. Reviewers love how they are both lightweight, easy to apply, and don’t leave a white film on the skin.


20. This Brightening Mask Made With Korean Pearl Extract

Klavuu White Pearlsation Best Enriched Divine Pearl Serum Mask, $39, Amazon

If you're looking to add a little luster to your skin, this pearl extract-infused serum mask promises to brighten the complexion in just 20 minutes. In addition, niacinamide, adenosine, and grapefruit extracts boost the results so skin is clear, glowing, and hydrated.


21. A Brightening BB Cream That Hydrates & Brightens

Hanskin Premium Perfect Super Magic BB Cream SPF30, $19, Amazon

Guess what? BB cream was originally invented in Germany as a post-laser treatment cream. Since then, it’s become a K-beauty phenomenon with popularity that’s traveled to the western world. But because imitation is the best form of flattery, Hanskin literally sourced the same ingredients used in the OG formula to recreate BB creams such as this one that hydrates, brightens, and protects with an SPF of 30.


22. A Long-Lasting Lip Tint Favored By Stewardesses

Etude House Dear Darling Water Gel Tint, $5, Amazon

Known as the “lip tint of Korea,” these ultra-pigmented tints apply like a gel but tint lips with a beautiful, vibrant color that lasts for hours. The formula contains pomegranate and soapberry extracts as well as minerals and vitamins to keep lips fresh hydrated. Bonus points for the angled tip applicator that ensures a precise application.


23. A Moisturizer That Celebrates Beauty Secrets From The Joseon Dynasty

Beauty of Joseon Dynasty Cream, $22, Amazon

Adorable jar aside, this ultra-hydrating moisturizer pays homage to the skin care regimens of women from the Joseon Dynasty in Korea. Natural and herbal plant extracts restore and brighten to reveal a natural glow. While the formula is on the thicker side, note that it can also be used as an overnight sleeping mask.


24. A Salt Spray That Gives You Beachy Waves

R+Co Rockaway Salt Spray, $25, Amazon

This spritz gives hair the perfect post-beach texture without having to purchase a plane ticket. Cranesbill swells the hair shaft so you instantly have more volume, while yarrow plant and balm extract protects the integrity of the hair as well as the color. And even if you’re only walking to work and not laying out in the sun, vitamin C guards against from free radical damage.


25. A Microneedle Roller That Stimulates Collagen Production

Healthy Care Microneedle Derma Roller, $12, Amazon

While you have to execute caution while using a device such as this one, when used correctly, it has the ability to stimulate collagen production in the skin by creating minuscule punctures. It’s during the repair process that the skin is stimulated, collagen is produced, and skin glows.

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