3 Important Reasons Why Everyone Is Talking About Clean Beauty

by Lauryn Paiva
Shutterstock/G-Stock Studio

If the slogans on tote bags, tees, and enamel pins are any indication, we’re all trying to live our best lives these days. For some of us, that means thinking critically about how the products we use and ingest on the reg are impacting our overall health and also making informed decisions about the ones we ultimately buy. We’ve expanded the definition of what self-care means so that it’s not all manicures and social media timeouts. It’s now about maintaining a low-key awareness of what we’re putting into and on our bodies.

Enter: clean beauty. We've teamed up with the pioneers at Sephora to find out how this once niche concept has gone fully mainstream. Thanks to the Clean at Sephora seal, it's now easier than ever to find great beauty products that are formulated without certain ingredients you may not want to use. And while decades ago, some first-generation clean products may have sacrificed efficacy and performance for formula integrity, the Sephora clean stamp of approval delivers the results you're looking for.

We're More Educated Than Ever

As the global wellness industry has grown, so too has our desire to take a good hard look at both what we spend our money on and how those purchases make us feel. Take the category of fragrance, for example. Increasingly, there's a demand for transparency in formulas, ingredients like safe synthetics, and cruelty-free production policies. And Sephora is listening. They're continually sourcing clean lines — classic and new — and bringing them to the forefront.

CLEAN Reserve, for instance, has been an OG in the clean fragrance world over the past decade. They’re fully sustainable, from their ingredients to their packaging and manufacturing. Our ride-or-die scent? Reserve Rain, which smells exactly as light and fresh as it sounds.

Pro tip: The Sephora Favorites Clean Fragrance sampler kit includes samples of several of the clean fragrances Sephora sells, making it easy to find your fave. The set also includes a certificate to redeem a full-size bottle of your choice.

We Are What We Moisturize With

Skin care was one of the first category to take clean beauty mainstream. Maybe it's because when you massage a product onto your cheeks, it's hard to ignore. It's literally right there under your nose. There are certain ingredients consumers may not want to use, and this is usually where they start.

Our go-tos that have Sephora's clean seal of approval? Tatcha’s Satin Skin Mist for a summer skin pick-me-up, Sephora Collection's Ultra Glow Serum to brighten and even out skin tone, and Primera’s Alpine Berry Water Cream to help maintain peak hydration.

We Don’t Have to Make Sacrifices

If you think opting for clean beauty means giving up that perfect pigment, we're thrilled to report that’s not true. Clean products are more elegantly designed than ever. They can provide the same beautiful shades, long-lasting power, and effective formulas as traditional brands. Bite Beauty’s Agave+ Nighttime Lip Therapy, for example, keeps your lips soft and supple. This tinted face foundation from Kosas gives you the coverage you want, minus the ingredients you’re trying to keep off your skin. And this stunning eyeshadow palette from Aether Beauty will amp your makeup look to the next level and stay put.

Bottom line? Cleaning up your beauty routine isn’t any harder than going gluten-free (in fact, we’d argue it’s a whole lot easier).

This post is sponsored by Sephora.