37 Brands Dedicated To Equal Pay You Can Feel Good About Spending Money On Today
Tuesday marks Equal Pay Day, the day of the year when women's wages finally reach those of men from the calendar year prior. In other words you would have had to work all of 2016 and this far into 2017 to match a man's earning's in 2016 alone. That's totally unfair. And, unfortunately, it's unlikely to change in the short term with Republicans controlling Congress and Trump in the White House. But you can still influence this with your purchases. In particular, there are at least 37 brands committed to equal pay that you can frequent this Tuesday.
When Obama was still president in August 2016, the White House organized the United State of Women Summit to mark Women's Equality Day. One of the initiatives pushed for the summit was a commitment to make businesses fight for equal pay. Some 28 corporations signed on for the announcement, and 29 joined them a couple of months later for a total of 57 American businesses that are dedicated to equal pay for their workers.
So while some of these corporations you may have never heard of, others are consumer brands that you may already support. Consider showing your support on Tuesday with social media messages favoring Equal Pay Day. It may not seem like a lot, but it is a real step that you can take to change society, even if it is just one employer at a time.
They're smart to treat half their possible consumers fairly.
7) The Coca-Cola Company
They even have lots of products if you're not a soda drinker.
8) CVS Health
Perhaps you can get your affordable prescriptions (thanks, Obamacare!) fulfilled there.
It's not just their clothes that are sustainable, but their workforce too with their commitment to equal pay.
Just like Coke, there are lots of options besides buying a Pepsi — like your oatmeal for breakfast.
30) Rebecca Minkoff
The fashion brand commits to women making 100 percent what men make, according to the White House announcement.
33) Stella McCartney
The brand started by Linda and Paul McCartney's daughter has women filling 67 percent of its leadership team, also per the White House.
This is another one of those multinationals that sells so much. Everything from mayo to tea supporting equal pay.
37) LUNA Bar
LUNA is offering 20 percent off its bars sold online on Equal Pay Day, and will be matching the amount saved to fund workshops on salary negotiation.
Of course, you should not only buy things to support your view that women should be paid equally for equal work. But it is a good idea to reward the corporations that already are following good practices as employers. So take this in mind as you go to the store today and every day.
And then call your representatives and senators. Because we should not se women making just 80 percent of what men do in 2017.