Makeup is a wonderful thing. My real obsession started around the time when the first beauty blogs were hitting peak popularity, and I had a list as long as my arm of products I just had to try. Since then, the beauty industry has evolved at a rapid rate, and in so many ways; one being that it's now far more aware about the importance of cruelty-free makeup products on the market. While many of us want our products to be 'clean' and 'environmentally friendly,' we must also place a high importance on encouraging brands to go totally cruelty free, and not to test on animals.
Before we get on to the brands that do it well, what exactly do I mean by 'cruelty-free makeup'? Well, put simply, cruelty-free makeup is that which has never been tested on animals. These types of products usually come from brands who do not support animal testing on the whole, and who have made a commitment to not do so from the start, or to convert to never doing so again. PETA has a whole list of brands that never test on animals in their cruelty-free database, meaning it's easier than ever to shop only for makeup that is never used on animals before hitting the shelves.
Here are some of the best makeup products from cruelty-free brands: