The National Rifle Association presents itself as an organization with a special focus on "empowering" millions of women across the country. In recent years, the group has sought to boost its appeal with a slew of women-specific content, much of it centered around the idea that an armed woman is an empowered woman. But in many ways, the NRA's women's empowerment message falls flat.
While the NRA boasts about emboldening women to take their lives and the protection of their families into "their own capable hands," that message feels disingenuous when examined alongside the tired cliches, played-out gender stereotypes, and sexist attacks the organization repeatedly rolls out against women who disagree with its platform. That's not to mention how the organization talks about women in content aimed at its male members, in which women's identities are boiled down to their looks and firearms are likened to "sexy" and attractive women.
Moreover, how empowering is an organization that routinely relies on scare tactics to push its agenda? The organization frequently pushes the message that women are inherently victims, and that the only way to escape victimhood is by owning a gun. Here are that and eight other examples where the NRA comes across as more than a little tone-deaf when it comes to empowering women.