Reformation has been killing the game lately. From their line of t-shirts benefitting Planned Parenthood to their eco-friendly denim line, they have a pretty good idea of what cool, modern women want, which is why Reformation's new swimwear collection is going to be the bomb. They created it with every woman in mind — not just the supermodels that promote swimsuits in advertisements.
Reformation set out to create a swimwear collection that works with how women really wear swimsuits. They know that you might not wax, you'll probably end up covered in sand (and not in a superhuman, cute Emily Ratajkowski way), and the odds of you being bloated at some point are incredibly high. Because that's just how it goes. So Reformation is making swimsuits that work with you, not against you, because they understand the reality of being a female in a swimsuit. They're all really cute, too, obviously.
Reformation's swimsuit collection consists of pretty vintage-inspired tops and bottoms that you can mix and match, along with a few one-pieces. The suits range between $78 and $168 and are trendy, comfortable, and perfect for swimsuit season (which you're totally ready for right this second, and don't let anyone tell you differently).
The collection launches April 13 and is available in stores and online at TheReformation.com.
But you better hurry, because I have a feeling these swimsuits are going to be a huge hit.
Ugh is it summer yet?