Benefit Launched A New Brow Gel That’s Like Nothing You’ve Ever Seen Before


Just in time for festival season, Benefit has launched a new product line that will bring an unexpected splash of color to your makeup routine. We're not talking about a citrus-hued palette or a bold lip, but instead a new brow gel that will change the way you treat your arches. Benefit's 3D BROWtones Eyebrow Enhancer now comes in jewel tones, giving you more opportunities to play with color.

The BROWtones line originally was released with two colors a few years back: a "light/medium" taupe shade, and a "medium/deep" brown shade. A brush-on highlighting gel, this formula is meant to give your brows definition and depth without filling them in with a pencil. "It softens the look of darker brows with subtle highlights and enhances lighter brows with depth and dimension. Wear alone or with your favorite brow pencil," the product description reads. While it's a wonderful everyday product that helps make the most of your arch shape, the brand decided to take it a step further by expanding the color range to include playful, non-traditional shades.

Going into jewel-tone territories, they released five new colors that will highlight your brows subtly while also enhancing your eye color instantly. The color is sheer and buildable so you can decide how pigmented you want the finished look to be, you can wear it alone or over your favorite brow product, and it's water-resistant up to 12 hours, meaning if it starts to rain during your festival, your brows will still be in tact. (Literally come hell or high water.)

The shades available are copper, magenta, rich purple, deep teal, and deep blue. There's also a color blocking trick involved with the product, where certain shades will make different eye colors pop. For example, if you have brown eyes you can use deep teal to make them seem brighter. If you have blue eyes you can use the copper hue to warm them up and make them pop, and green eyes should reach for the rich purple to make them even more vivid. To give you an idea what the colors look like, shop them below!

Rich Purple


Deep Teal

Deep Blue


From a sunset-inspired Magenta and Deep Purple brow to a glittering copper arch, this new collection is a fun addition to anyone's summer looks.