If there's anything millennials like doing, it's comparing ourselves to one another, for better or for worse. We can do it in line at the bodega, at work, on social media — the list goes on. But do we ever know what other millennial women really want? Bustle interviewed 1,001 readers about everything — from their political beliefs, to their romantic lives, to their spending habits, to their social media use — to find out what millennial women put first. And the insights, particularly on their spending habits and their romantic priorities, were fascinating.
The financial habits of millennial women are of enormous interest to researchers and brands around the world, not to mention curious onlookers. We have more purchasing power than any other generation, even if we're comparatively less affluent than millennial men. One study in 2017 found that millennial women have 30 percent more debt than men, on top of earning less. (That pesky wage gap rears its ugly head once more.) We're also more likely than our mothers to be struggle financially, but more likely to own businesses. We're also deeply socially conscious with our finances. "For me and many of the women in my life, money and meaning cannot be separated," Sarah Saska, CEO of Feminuity, a consulting firm specializing in diversifying workplaces, told the CFA Institute in June. Figuring out how millennial women deal with their bank accounts and what they want financially is a big undertaking, but the overall picture shows that millennial women spend their money conscientiously, and on stuff that matters.