Everyone knows that Cardi B loves Louboutins — after all, she refers to them in her iconic single "Bodak Yellow." However, Cardi's love for shoes isn't limited to red bottoms: Her latest campaign is a collaboration with Steve Madden, the most excellent '90s brand for those of us who love killer style but have a little less shmoney to spend.
The campaign is called Daily Tips With Cardi B, and it's a series of five YouTube videos that give fans some insight into Cardi's favorite Steve Madden holiday styles and how to wear them. The videos are about as Cardi B as Cardi B gets, and the shoes are exactly what you'd think she might actually wear herself. For this curated group of items, the category is Hot Bitch On A Mission To Slay Your Entire Life, and if you're a fan of Cardi's overall aesthetic (let's be honest, who isn't), you're going to want to at least try to score a pair of these shoes.
The real star of this collab, though, are the videos that Steve Madden made with Cardi. Many times, when brands collab with a celebrity (especially one as outspoken as Cardi B), their personality gets a bit lost in the name of brand representation. That's not the case with this mash-up: Each advice video shows Cardi being 100 percent herself, looking amazing and saying exactly what it is she feel like saying. For example, one clip shows her wearing thigh-high Steve Madden "Dominique" boots (to "look rich as hell," of course) and another highlights a "good poppin-ass shoe," according to Cardi, called the "Mimi."
"I'm so excited to be collaborating with one of my all-time favorite shoe designers," the rapper said in an official statement from the brand. "As a little girl I would die for a pair of Steve Madden shoes, now I'm working with him! It's really a dream come true."
Here are Cardi B's Steve Madden shoe picks, and Cardi's unequivocal advice for how to style them.
To "Look Rich As Hell"
This stiletto-pump-over-the-knee hybrid is the kind of boot that does the absolute most, kind of like your bank account.
"A Good Poppin-Ass Shoe"
Because everyone needs at least one poppin-ass shoe in their closet.
"For A Business Meeting Or The Club"
When you need to make the perfectly natural transition from head of the boardroom table to the back of the club.
For When You "Think You're In The Club But You're Only Going To Brunch"
For all the women out there who do too much for Sunday brunch: Cardi sees you, and she supports you.
For "Sexy Daytime Vibes"
It's pretty incredible that Cardi B could see a white platform go-go boot like this and call it "sexy daytime." Somehow, it totally makes sense.
Cardi also curated some other Steve Madden products, including the sunglasses below:
Migos (one third of which is Cardi's fiance Offset) loves a white Kurt Cobain-inspired sunglass situation, and this is like the bedazzled version of those.
A pair of these are required should you ever find yourself on a jet ski with Fat Joe in Miami.
The ice blue lenses are a unique look — and go with all that ice on your wrists.
All of Cardi B's curated styles are available on the Steve Madden website. Prepare your wallet and get ready to make some money move.