Kids today just don't know good pop music. In my day, I had the Backstreet Boys, *NSYNC, Britney Spears, Christina Aguilera, hell, we even had Jessica Simpson and 98 Degrees. So you can imagine my delight when a 2017 Super Bowl commercial had Christopher Walken reciting lines from *NSYNC's "Bye Bye Bye," all with Justin Timberlake by his side.
If it doesn't automatically make sense to you as to why Walken would sit on a very expensive Chesterfield sofa with Timberlake, don't worry — it didn't make sense to me either. But as soon as I figured out what Walken was singing, I got excited. And then when I saw Timberlake on the couch next to Walken, I got even more excited.
The product they're selling is Bai Antioxidant Infusions, the popular juice drinks. Get it? Bai, bai, bai? I guess Walken and Timberlake are super thirsty sitting in that library, and they need some healthy, low-calorie beverages to sip while they're mulling over the songs that made Timberlake and his bandmates in *NSYNC some of the most popular bands in the world. I know, I know, Walken is famous, too — but for people of my generation, Timberlake is on a different level.
The fact that this Bai commercial used "Bye, Bye, Bye" as its song raises some questions for me. Did Timberlake and Bai have to get permission from *NSYNC's other members in order to use the song in the commercial? Did Walken know the song before shooting the commercial? How does Joey Fatone feel about this? I'm hoping for a follow up commercial, personally, so I can find out why Walken can't take no more, it ain't no lie. Who does he want to see walk out that door? Hope it's not Bai, Bai, Bai.