Color correcting is nothing new in the makeup world. The process calls for specifically colored products that cancel out redness, dullness, or even dark circles. Odds are you've probably never used the technique in your oral hygiene routine, but that's all about to change. Popwhite created a color correcting toothpaste to give you the whitest smile possible. That's not the only purple product that they have on the market either. Let's just say that the color is about to be your mouth's next best friend.
As Teen Vogue points out, the color purple is also nothing new to the beauty world. Platinum blondes often use purple shampoo to get their color looking fresh and as bright as possible. Popwhite's purple Primer and Toner Power Duo do the same thing. According to the brand, which stands for "power of purple", their Whitening Primer + Toothpaste and Whitening Toner + Oral Rinse use color science to give you a brighter smile.
Using FDA approved color formulas and ingredients like peppermint oil, the products reduces plaque and tartar while brightening teeth all at the same time. Popwhite even claims on their website that the two products can make teeth four shades brighter in just two weeks. Basically, this is the miracle toothpaste that you've always dreamed of.
Of course, an amazing product like this always has a catch. In this case, it's the price. Popwhite's Whitening Primer + Toothpaste and Whitening Toner + Oral Rinse costs $36 for the pair or $24 a piece. That's about five times your average oral care item. Then again, this claims to works a heck of a lot faster.
You also have to factor in how much fun it will be to brush your teeth with purple toothpaste. Because that's pretty fun, if you ask me. Not to mention how killer your Instagram photos will be — of the toothpaste and your whiter smile.
Both of the items are available right now on the Popwhite site. So what are you waiting for? If you start now, you can have a brighter smile just in time for spring.