There's no worse feeling than stopping by your favorite beauty retailer and realizing the brand you're searching for isn't there. Thankfully, Ulta Beauty is continuing to make this scenario less likely. According to the brand's social media announcement, Cover FX is coming to Ulta Beauty. If that isn't major beauty news, then I don't know what is. Grab your wallets, because the items from this brand will be available in-store and online soon.
As if you needed another reason to stock up on makeup, Cover FX products will be sold online and in stores at Ulta Beauty beginning May 11. I'm talking everything from setting sprays to highlighting drops. The news fits right in with all the exciting things CoverFX has going on. They just had an extremely successful Friends & Family promotion, which the brand addressed on Instagram, and they've got some new products coming out as well.
As of Apr. 27, Ulta Beauty has yet to make an announcement about the addition of Cover FX to their brand roster, so we don't have too many details. You can actually shop 18 Cover FX products already on the Ulta website, so it's unclear whether there will be more products popping up on May 11 or not. Bustle reached out to the brand for more information.
The brand announced the exciting news with a social media video featuring YouTuber Laura Lee. She used a full-face of Cover FX products in the mini-tutorial, many of which are already available on the Ulta website. As of now, the brand is sold on the Cover FX website as well as Sephora, so your shopping possibilities are pretty much endless.
Cover FX recently announced the launch of their Mattifying Setting Spray on Instagram, but they didn't mention whether or not Ulta Beauty would carry the new item. According to the caption, the spray will hit the Cover FX and Sephora website on May 5.
While there are still a few questions to be answered about the launch, this is still pretty exciting news. The more places that this brand is available, the better!