One's wedding day is a huge deal, with a lot of drama and detail leading into the actual nuptials. There is just so much to do that tensions are high, things are chaotic, and stress is maximized. Well, David's Bridal has launched a new online wedding hub that services a dual purpose.
It is destined to be the digital destination of brides-to-be leading into "The Big Day" and who are shopping their wedding looks. In addition to being a resource for future brides, the David's Bridal hub serves as a place for recently married women to share their own wedding memories and videos, and to therefore provide inspo for others.
It's like having a digital maid of honor at all times.
According to Women's Wear Daily, the David's hub is a user-generated content resource that not only offers inspo to brides. It also brings them into David's creative process.
WWD notes that the wedding dress retailer has teamed with Love Stories TV, which features real wedding film and video, for this hub.
Translation: A never-ending supply of wedding inspo and entertainment. Brides-to-be can witness other weddings and customize their own based on what they have seen or what tickles their fancy.
The best thing about David's Bridal wedding hub is that it keeps everything in one place and under one umbrella. It looks to be a one-stop for brides, both past and future.
Since weddings are straight up chaos, because of the sheer volume of stuff that has to happen within a scheduled amount of time, this simplifies the research process and allows brides to inspire on another.