Get ready for some serious makeup shopping in September. Beloved budget brand e.l.f Cosmetics is dropping a new product every day in September. Every. Single. Day. Normally, this would be classified as a #ByeMoney situation due to the sheer volume of product the the brand is releasing. But because e.l.f. Cosmetics products are so incredibly affordable, it's really more of a #MakeupHaul scenario.
The brand, which features top-quality products for those attractive prices, tweeted that it would be launching a new product daily in September. There are 30 days in the month, so that means 30 totally new products.
Who's shook? It's OK. There will be no shaming here since I had that same reaction. So did Twitter, actually. But more on that in a sec.
e.l.f. asked customers and fans to stay tuned for more details about its daily drop. Bustle also reached out to e.l.f. reps for further details.
The makeup gods are good, and this is the perfect way to refresh your fall makeup wardrobe.
There it is in black and white. We don't know the scope of the releases just yet. But there's still a lot to be excited about.
What we do know is that e.l.f. already has plenty of ace offerings, like these color correctors.
Bold blushes from the brand are also A-plus.
So, of course, Twitter could not handle the news that e.l.f. would be dropping new products for the entire month.
Remember what I said about #ByeMoney?
Yeah, makeupistas recognize the effect this promo will have on their bank accounts.
Oh, it's real, Emily!
e.l.f. is bringing it next month.
All the makeup feels right there!
This is a recurring theme.
Twitter is seriously blown away by this news.
The memes just keep coming. Because there's a lot to react to.