Every now and then a gimmicky product makes it into or bathroom cabinets for no other reason than it's plain fun. Enter GlamGlow's Glitter Mask. Looking like a sparkly night sky caught in a beauty bottle, this $69 product could be the most Instagram-able face mask yet. Gliding on clear with streaks of black, the mask is packed with glitter and metallic star confetti, making it look like a midnight sky is nourishing your face.
But other than looking really pretty, does it actually do anything? Beauty lovers are skeptical and have voiced their concerns on social media if the glitter will clog their pores, if the confetti is biodegradable, and whether the mask has any actual skin-restoring properties.
The brand announced the launch of the product back in August, and it has been slated to drop in Sephora just in time for the holiday season in December. However, we don't have an actual release date yet. In GlamGlow's teaser Instagram post, the brand shared that the product is indeed a firming mask, and has the same serious technology as their Gravity Mud mask. For those unfamiliar with the product, Gravity Mud is a — you guessed it! — mud-based, peel-off face mask designed to tighten the skin, reduce fine lines and fix loss of firmness and elasticity. It seems like the Glitter Mask is Gravity Mud just bedazzled.
"All the benefits of the original Gravity Mud Firming Treatment, now in glitter to take it to the next level," the product description reads. The holographic face mask has "mega-targeted ingredients" like Teaoxi Complex of Licorice and Marshmallow Leaf, which are supposed to make your skin feel firmer and look more defined.
However, fans are a little bit skeptical.
In the above post, followers took to the comment section to express their concerns.
"This is going to be abrasive on the skin, just for the sake of kitsch," one follower wrote, worrying about the star confetti. GlamGlow responded directly, though, writing, "Hi Maryam, the glitter particles are suspended in the gel formula and are comfortable to wear. It also peels off, to be discarded in the trash (not rinsed off with water)." The brand echoed that this is not a concern in it's FAQ section for the mask.
However, apart from the skin healing properties of the mask, the number one worry underneath the post was whether the particles were biodegradable so as not to hurt the ocean and its wildlife.
"Please tell me this is biodegradable glitter," one commentor wrote.
"Yeah just what the planet needs more micro plastics in the ocean" another echoed.
"Are you going to answer the question about the glitter being biodegradable?" another followed. "Because I really don't see why you need to add to the micro plastics issue in this way. There is NO reason to have glitter in this mask other than aesthetics and Instagram-ability."
As of yet, GlamGlow did not answer the question on Instagram. Bustle reached out to the brand for comment.
Cosmetic glitter is indeed known to have adverse impacts on the environment, as many brands of cosmetic-grade glitter is made of so-called micro plastics. To curb this impact, biodegradable varieties of cosmetic glitter have been developed to give you an eco-friendly glimmer. It is unclear which variety GlamGlow is using in their products, and consumers have to wait on their disclosure to know the true environmental impact of the mask.
GlamGlow isn't the only brand developing glitter masks, though. Too Faced is releasing its first-ever face mask that will focus on making your skin glow, and it just so happens to be glitter bombed.
It's also a peel-off mask, but unlike GlamGlow's product, Too Faced's "Glow Job" mask just contains glitter rather than confetti pieces, and it will also be available for a limited time in December.
While the GlamGlow mask is still a month away from dropping, it's fun to know that there are a few festive face masks to get playful with this holiday season. But let's just hope the glitter is environmentally friendly.