In case you missed the exciting news, ColourPop is creating Pressed Powders . It's not their first eye product on the market, but this new formula is definitely exciting. All the details are finally here on the new addition to the permanent collection. From the packaging to the gorgeous shades, there's a whole lot to look forward to. How many Pressed Powders is ColourPop creating, you ask? They're sticking to their roots and giving their fans a lot of options right off the bat.
When ColourPop launches a new product, they don't hold back. The brand either slowly comes out with more shades or launches a ton on the initial launch. This time it's the latter. According to their social media announcement, they have 20 Pressed Pigments coming out on Jan. 13. That's a whole lot of options, people. At $5 a piece, you can easily stock up on all of your favorites too. It really doesn't get much better than that.
Fans already got their first taste of ColourPop's Pressed Pigments from the Amanda Steele collab. The brand created their first ever eyeshadow palette with the YouTuber, but that one was limited edition. Now they're coming out with two more palettes in addition to their singles, according to social media.
Now for the fun part. According to their Snapchat swatch sesh, the colors range from gorgeous nudes to bright pops of color. I'm talking orange, blue, and even a red that has a pigmentation that will blow you away. Don't just take my word for it though, see for yourself.
From the images, it looks like there will be both shimmers and mattes available. There's no telling if these are all separates or if they're the same colors that will be featured in the palettes. Either way, this is enough to get people excited about the launch.
Jan. 13 can't come soon enough! Something tells me that this will definitely be a fan-favorite. Set your alarms for 1 p.m. ET, because odds are that these colorful hues will sell fast.