Kat Von D-evotees adore the brand's Lock-It Foundation. But the Kat Von D Everlasting Liquid Lipsticks are mega mattes with a cult following, as well. There are 29 (!!!) Everlasting liquid lippie shades, from neutrals to pinks to red to black to blue. It's an extensive collection of richly pigmented, velvet-textured lippies. But the celeb tattooist, brand founder, and namesake isn't satisfied with over three dozen hues. Kat Von D is adding even more colors to the Everlasting range. I'm going to take a brief pause to allow you to dance, scream, shake, and cry over that spot of good news. Now that it's out of your system, how many new Kat Von D Everlasting lippies are on the horizon?
Well, Von D posted a shot on her personal Instagram, babying her battered lips with BITE Beauty's Agave Scrub. She noted she had tested 25 swatches and that her mouth was mess from trying all the new shades. I know, that's one of the better occupational hazards.
Von D said that the new shades are launching soon, but it's not clear if all 25 are approved and being manufactured. Perhaps she tested 25 potential shades and only half or a handful are going to be put into production.
Here are Kat's lips, post-test-driving the new shades. She took one for the team... the team being her legion of Kat Von D-evotees.
This is the accompanying caption. It sounds like there will be 25 new colors but it's not 100 percent clear. Bustle reached out to KVD reps to inquire about the quantity of new shades and the potential launch date, as Kat said "soon."
The existing Everlastings are excellent and it's exciting that the range is being expanded. I cannot wait to see what other colors the brand has come up with.
It's not like the Everlasting shade range isn't already amazing and edgy.
These babies are rich, stay put, and come in so many sexy shades. Bring on the new members of the Everlasting fam, Kat!