If you receive Sephora gift cards during the holidays, chances are you are going to leap into action and use them immediately. Like the day after Christmas, since that's when INC.redible Cosmetics launches stateside. The brand is all about lips — and they do it well. Thea Green, the founder of Nails inc, created the brand with 54 (!!!) lip products designed to flatter every skin tone.
The 54 shades are spread across several different and innovative formulas that will let you pamper your pucker on a level. All of these glam lippies cost between $10 and $13. The range is super affordable, and you can test plenty of the textures and hues with little concern about decimating your budget.
The fact that the brand boasts 54 colors also says something about its inclusivity. There is something for women of all skin tones and backgrounds. This launch is further evidence that beauty brands offering an extensive range of colors is hardly a trend — it's a new standard.
While INC.redible is already sold in the UK, it will crash U.S. shores via Sephora stores and its site, as well as its own site, on Dec. 26. So get ready to engage in some post-Christmas retail therapy.
INC.redible includes iridescent strobe lipsticks with rainbow effects, sheer glosses with color flip pigments, metallic paints, soft mattes, and more.
In a press release received by Bustle, Green explained the imeptus for INC.redible saying, "I wanted to create a cosmetics range with a positive spirit that captures how beauty should make you feel. INC.redible is about being your most incredible self. INC.redible girls embody this state of mind — they speak their mind, they know what they want, they keep it real and together they are even stronger."
Here's the rundown of what your pout can expect.
In A Dream World Iridescent Gloss
These color flip glosses can be worn a la carte or layered over lipstick for extra oomph. The names are as cool as the colors: Stayin Mad and Magical (Deep Mauve with Burnt Orange); Anything Flaming Goes (Frosted Pink); Never Peachless (Muted Peach); Rainbow Hooves and Crazy Moves (White with Ultraviolet Shimmer); and Mermaid Tantrums (Warm Copper).
Jelly Shot Lip Quenchers
Parched lips will love the mega moisture in these tints, which include flowers tucked in the see-through bullets. Other hues include Just Be Me (Flush of Blush); Watch Me Go (PH Green); and Ex Revenge (23 Carat Gold).
Lip Trippin Strobe Lipstick
In one tube, you get a creamy formula and a glistening, 3D finish. This formula also comes in Friyay Feeling (Bright Lilac) and Busy Unicorning (Peachy Pink).
Pushing Everyday Semi-Matte Lip Click
These babies are smooth and satin-y and will be $13 in the U.S. Other hues include Oh Hey! (Powerhouse Red); Puh-Lease (Mauve Nude); Out of Office (Tomato); Not Right Now (Nude); and Press Snooze (Powdery Peachy Pink).
Foiling Around Metallic Lip Paint
Swipe these metallic mattes on for a chrome effect. Besides this essential red, the foils come in Call My Cab (Deep Bronzed Plum); We Feel Ya (Gold with a Hint of Brown); Kissing Strangers (Rose Gold); Oh Yeah, You Did (Metallic Mauve); My Dirty Brain (Copper Rose); and Bitches Be Like (Sunkissed Bronze).
Matte My Day Liquid Lip Paint
No caking, cracking, no crusting. Just all-day, velvety smooth wear! Hustle Hard Girl is an essential nude but this formula also comes in Strong Not Skinny (Warm Mauve); Throwin it Back (Nude with a Hint of Brown); Future is Female (Deep Nude Brown); Bolder and Braver (Warm Everyday Nude); Endless Ambition (Terracotta); I Am Great Thanks (Chocolate Brown); Yours For the Taking (Plum Brown); I’m Something Else (Silky Taupe); Female AF (Rich Brown); Too Bad (Black Current); Fake It Till You Make It (Dark Raspberry); You Won’t Bring Me Down (Cocoa); and I'm Very Busy (Cherry Berry)
Glazin Over Long Lasting Intense Color Gloss
You will slay the wet look lip with this hydrating glaze. Besides the juicy coral that is Everyday Selfie, it's offered in the following hues: Gone Shopping (Pink Champagne); Daily Inspo (Caramel Nude); Plans Today (Antique Blush); Boys Smell (Muted Mauve); More Love Less Likes (Warm Nude); #Weekend (Sunkissed Nude); Double Shot Day (Milk Chocolate); Oh Hey There (Amber Brown); Vibes Tribe (Raspberry Red); Monday Motivation (Deep Berry Red); Find Your Light Not Mr. Right (Plum Brown); Love Don’t Hate (Aubergine); and My Mantra (Rich Cherry).
All of your lip dreams will come true with this collection.