The Ordinary Has Launched Supersized Versions Of Its Bestsellers For This Fab Reason

The Ordinary

The Ordinary is undeniably one of the coolest modern beauty brands of our time. Born out of a desire to offer everyone high quality skincare at fair and accessible prices, it's taken off hugely since its launch. The brand's serums are especially popular, including their beloved Hyaluronic Acid 2% + B5, which offers fans access to a great, effective hyaluronic serum for under £10. So the great news that The Ordinary have just launched larger serum sizes will no doubt have many of us in a bit of a frenzy. Here's how to buy The Ordinary's supersized bestsellers in the UK.

As well as The Ordinary's iconic hyaluronic acid serum, their Niacinamide 10% + Zinc 1% and Buffet formulations have also been supersized, as has the brand's fairly recently launched Squalane Cleanser, which offers effective cleansing with a super hydrating twist.

As well as the obvious (giving fans access to more 'The Ordinary' goodness), this latest move actually has a pretty cool environmental motivation behind it.

"By offering larger sizes of well-loved formulas, we're hoping to produce fewer emissions by reducing the need for more frequent deliveries," explained a representative from the brand.

Essentially, bigger bottles mean less packaging in the long run, which is super smart and brilliantly forward thinking.

The Ordinary

As well as this, The Ordinary has taken this step to reward loyal customers with slightly more bang for their buck. Buying the bigger sizes means getting a small saving on each product. For example, the Squalane Cleanser, which is £5.50 for 50ml, is only £13.90 for 150ml; a bottle which holds three times the amount of its original counterpart. The Hyaluronic acid serum is also only £8.90 for 60ml, with the 30ml priced at £5.

The Ordinary

Here's everything you can now buy in supersized versions:

You can shop the entire line by The Ordinary on Deciem's website, as well as on selected retailers such as Cult Beauty.