The Ordinary is undeniably one of the coolest modern beauty brands of our time. Born out of a desire to offer everyone high quality skincare at fair and accessible prices, it's taken off hugely since its launch. The brand's serums are especially popular, including their beloved Hyaluronic Acid 2% + B5, which offers fans access to a great, effective hyaluronic serum for under £10. So the great news that The Ordinary have just launched larger serum sizes will no doubt have many of us in a bit of a frenzy. Here's how to buy The Ordinary's supersized bestsellers in the UK.
As well as The Ordinary's iconic hyaluronic acid serum, their Niacinamide 10% + Zinc 1% and Buffet formulations have also been supersized, as has the brand's fairly recently launched Squalane Cleanser, which offers effective cleansing with a super hydrating twist.
As well as the obvious (giving fans access to more 'The Ordinary' goodness), this latest move actually has a pretty cool environmental motivation behind it.
"By offering larger sizes of well-loved formulas, we're hoping to produce fewer emissions by reducing the need for more frequent deliveries," explained a representative from the brand.
Essentially, bigger bottles mean less packaging in the long run, which is super smart and brilliantly forward thinking.
As well as this, The Ordinary has taken this step to reward loyal customers with slightly more bang for their buck. Buying the bigger sizes means getting a small saving on each product. For example, the Squalane Cleanser, which is £5.50 for 50ml, is only £13.90 for 150ml; a bottle which holds three times the amount of its original counterpart. The Hyaluronic acid serum is also only £8.90 for 60ml, with the 30ml priced at £5.
Here's everything you can now buy in supersized versions:
This is the ultimate anti-ager in the Ordinary line up. It contains a series of peptides, as well as hyaluronic acid, to target fine lines and any signs of stressed out skin... all in one formula. It is a little pricier than most products from the brand, but its multi-faceted abilities justify the higher mark up.
The original, and arguably still the best, The Ordinary's hyaluronic acid helped the brand to hit the big-time. It does everything it says on the tin (/bottle), hydrating skin without leaving it feeling sticky or tacky, like many formulas containing the ingredient do. It also has different sized hyaluronic molecules within it, meaning more effective penetration on every level of skin.
The ultimate spot-fighting ingredients for under a tenner? SOLD. Containing targeting niacinamide and zinc, blemishes don't stand a chance against this formulation. It can be used both morning and night, meaning a bigger bottle is totally worth the investment to last you as long as you'll need it.
The Ordinary's very first cleanser means business. While it effectively cleans the face and removes any makeup with its balm to oil texture, it also works to hydrate the skin with squalane. An ideal cleanser for dry to normal skin types, this is no doubt already one of the brand's bestsellers.