How To Get This Violet Voss Palette Early

by Rachel Nussbaum

Makeup artistry is an intense set of skills, but replicating the lifestyle is easier than ever with the artistry brands going mainstream (and inspiring consumer brands to do create similar products, à la Anastasia Beverly Hills' Lip Palette). Violet Voss was one of the first artistry brands to branch into consumer products, and with their latest launch, that heritage has translated into a benefit everyone can enjoy. If you're wondering how to get the Violet Voss Ride or Die palette early, here are the deets.

Violet Voss hasn't released the palette's official launch date yet, but going back to their artistry roots, it'll be available at the International Make-up Artist Trade Show. Can't snag a ticket to the L.A. event? The brand is unofficially launching the Ride or Die palette online during IMATS weekend, so it'll be available from 12 p.m. PST on Jan. 12 through Jan. 15. You'll be saving on both airfare, and the palette itself: The brand is offering the palette for $68 dollars, compared to its $75 dollar retail price.

And when it'll be back, no one knows. The brand wrote that after the weekend the palette will go back into "the vault" until the actual, undisclosed release date, so if you want it, make like a makeup artist and add it to your kit.

Featuring a mix of predominantly warm-skewed red and smokey hues, the palette's on trend (if you haven't picked up any of the other on trend ones, perfect). With a heavy lean towards plum, peach, mink and burnished reds, the Ride or Die goes up against Too Faced's Sweet Peach, ABH's Modern Renaissance, and Kylie Cosmetic's Royal Peach.

A moment of compare and contrast: Similar reds and blendable tans.

Exhibit B.

And C. The Ride or Die stands apart for sheer breadth, with its span of gray, silvers, black and highlight colors. Which makes sense, as it was created for discerning make-up artist eyes — so if you're after precision and want to create some serious works of art, this could be the one for you. Greatest hits lover instead? There are peach palettes everywhere you look.