The Internet has been experiencing Apple fever even before Tim Cook took the stage to officially announce the new iPhones. Reports over the weekend made it sound like iPhone 8 and iPhone X would be the next two models, arguably skipping not just the iPhone 7S but also the iPhone 9 (consider that the X is supposed to be pronounced "10"). Once it was official, watch out. The internet lost it, and memes and jokes paid homage to the iPhone 9, the forgotten generation of the iconic Apple smartphone.
There may be an explanation why, and it has to do with marking an anniversary. The original iPhone came out 10 years ago this year, and Apple may have wanted to mark the occasion with an aptly-named mobile device. That could be the explanation for calling it the "10" even though it's written with the letter.
The Verge pointed out there's another number of reasons to shake up the iPhone naming with the 8 and X options: the competition. Samsung was already selling its Galaxy S8 and Note 8 this year. Coming out with a 7S would have made the iPhone sound like it's a generation behind the other top-selling smartphone.
But whatever the reason may be, the public lamented the skipped generation, the 9. Even a U.S. senator got in on the joke. So mourn the iPhone 9 if you want, but make sure you laugh while you do so.