The new year is off to a stylish start for this model. Jordyn Woods' latest campaign is breaking new ground. The brand LOVESICK's newest teen-focused clothing line is all about stylish wares for in-between sizes (not quite straight size, not quite plus-size). In addition to having Woods' on board, this brand just made their clothing line even more inclusive; you'll fall in love with the styles and the message behind the campaign.
Woods is taking a break from taking pool-side Instagram pics with BFF Kylie Jenner to shoot for LOVESICK, TORRID's sister brand. The teen-focused brand began by offering sizes 10 through 26 when it launched in April 2016, but just recently added size 8 as well. Considering that there aren't too many brands out there that specifically cater to teens size 8 and above, it's a pretty exciting addition to the fashion landscape.
"We noticed we were attracting smaller-sized customers who were shopping with their curvy girlfriends," says Kim Bajrech, Lovesick Vice President & General Merchandising Manager. "We thought this was a great opportunity for us to break through traditional 'plus size norms' and become that inclusive brand that offers a range of sizes on both ends of the spectrum.”
Not to mention that they have some stunning faces to go along with The Love Comes In All Shapes campaign. The line features Woods', who is a brand ambassador, and models Barbie Ferreira, Diana Veras, and Lulu B as well.
That's not the only great part about the campaign either. The line offers everything from jeans and bombers to chokers and bodysuits. Basically, all the hottest trends. Ready for the best part? No item is over $59.
You can shop the styles right now too. The brand is currently available in-stores and on the LOVESICK website as well. Some of the new items are already 25 percent off too. It doesn't get much better than that!
Bottom line: This brand and the Love Comes In All Sizes Campaign are both pretty awesome. What are you waiting for? Head over to the site to grab these trendy items, because something tells me that they won't be around for long.
Images: Courtesy LOVESICK