Oh. My. God. The most exciting news possibly in beauty history has just dropped, and I'm not sure the world is ready. Kim Kardashian is launching KKW Beauty, and it's about to send the internet into a complete frenzy. Beauty junkies, brace yourselves.
It seems Kardashian's KKW collaboration with sister Kylie back in April has truly inspired the star, because now she is coming out with her very own beauty collection.
The 36-year-old took to Instagram on Tuesday, June 13 to drop this major news bomb on the world. She did so in the most casual way possible, posting a short clip that reads the launch date followed by KKWBeauty.com. The image was not accompanied by any caption apart from a tag to the new brand's Instagram page, giving fans just a tiny tease of what's to come. I can barely handle the suspense!
There are so many questions left unanswered. What will KKW Beauty include? Will it be skincare or cosmetics? Perhaps both? If you're yearning for more information, you're not alone. Unfortunately, Kardashian seems to be keeping tight-lipped, so we will likely have to wait patiently until the line goes live on kkwbeauty.com, which is set for Wednesday, June 21.
I think there's a chance the collection will contain at least some makeup — she has already dabbled in the subject with her Kylie Cosmetics range, after all. For now, all we can do is speculate, but we won't know for sure until the official launch.
Is it June 21 yet?!