The Karjenners know exactly what they are doing when it comes to the beauty industry, as well as their unique beauty style and philosophies. Kim Kardashian West launched her KKW Beauty brand last week with four Creme Contour & Highlight Kits, each one suited to a different skin tone. Since the reality star and entrepreneur is arguably known for her contoured skin, it made perfect sense to start the brand with that product.
The contouring kits totally sold out less than three hours after going on sale, according to Time. Reports suggest that Kardashian had sold 300,000 units and pulled in an estimated $14.4 million in receipts.
It was pretty much a repeat of the Kylie Cosmetics x KKW Beauty Nude Cream Lipstick launch earlier this year, in which 300,000 products reportedly flew off the digital shelves in minutes, grabbing an estimated $13.5 million in sales, according to Women's Wear Daily.
As PEOPLE notes, the KKW Beauty launch was arguably smoother than the earliest Kylie Cosmetics Lip Kit launches during which the younger sister's product sold out in a minute. Users often experienced a slow or crashing site or they were kicked off the site in the middle of stocking their cart with the matte liquid lippies and liners, which were/are Jenner's signature. These issues were quickly remedied by the brand.
As PEOPLE suggests, we can chalk up the first Kylie Cosmetics launches as growing pains and a learning experience for a teenage businessperson, during which the brand was getting its legs underneath it and when demand proved to dwarf the supply.
KKW Beauty's first item sold out 12 minutes in, as confirmed by Kardashian's tweet. Bustle reached out to KKW Beauty and Kylie Cosmetics reps for more information about the sales figures.
OMG Medium has sold out! I can't believe it! In just a few minutes!— Kim Kardashian West (@KimKardashian) June 21, 2017
Kardashian also noted in an interview with The New York Times that while KKW Beauty and Kylie Cosmetics are totally different entities that exist on their own, she has learned from her sister's business model and how the brand morphed, developed, changed, and grew. It's a true case of sisters helping sisters, while offering up some slay-tactular products.
The one conclusion that we can come to is that this is not a competition between two sisters from different generations.
Both KKW Beauty and Kylie Cosmetics are incredibly successful companies that offer the glamour their fans clamor for. Shoppers are scooping up product on the quick because both are style influencers with looks that fans and customers want to emulate. Both are working really hard to create brands and shopping experiences that make their fans happy.
The KKW Beauty launch was a massive success, just like Kylie Cosmetics is a massive success. They are separate but equally awesome.