If you're currently looking for a little bit of magic in your life, then stop what you're doing and watch Lana Del Rey's trailer for Lust For Life, her upcoming album. In addition to being full of vintage, witchy vibes, which see Del Rey living inside the "H" of the Hollywood sign and conjuring a holographic cosmos, the video also teases the sort of vibe that fans may be able to look forward to on the upcoming album. Just don't be expecting to hear any songs from Lust For Life during it. Instead of teasing the album with song snippets, the singer provides a captivating monologue in the trailer instead. And, my goodness, what a time to be alive.
The trailer begins with Del Rey saying,
"You know, an artist really needs a lot of space when they're trying to create something special. A place to cultivate a world of their own, far away from the Real World that's around them. Luckily for me, I live right inside the H of the Hollywood sign..."
She then goes on to explain her spellbinding creative process and her thoughts on how to be an artist who contributes well to society. She discloses all of this while toying with celestial holograms and juggling pots and pans with the power of her mind, because girlfriend is an absolute goddess and of course she can.
With Del Rey acknowledging that "the world is in the middle of such a tumultuous period," and describing her tactics for dealing with that fact, the trailer feels like a heavenly self care tutorial, transmitted straight from the singers own personal cosmos. And I am living for it.
When you consider this trailer alongside Del Rey's dreamy, post-futurist music video for "Love," the first single from Lust For Life, there seems to be a tangible thread between the two that hints at what fans can expect from the new album. The vintage aesthetic of both the trailer and the "Love" music video, alongside the futuristic elements of both, suggests that Del Rey's signature musical style will remain firmly classic, but with a progressive sound. But it also hints at the idea that this may be a wonderfully optimistic album.
By looking to the future while also acknowledging the past, the singer may have put together a set of songs written to empower, inspire, and reassure the listener. Which I, for one, wholeheartedly look forward to hearing, if that happens to be the case. Press play on my heart, honey.
An official release date for the album is yet to be announced. However, I can only imagine that when the time is right, Del Rey will likely invoke her celestial powers to beam that information straight into our being. Or, you know, Twitter. Whatever.