Lately sportswear brands and celebrities are teaming up for some serious advertorial home runs. I mean, there’s Puma and Kylie Jenner, then Puma and The Weeknd, and now, Nike’s decided to get in on the action, as well. Nike teamed up with FKA Twigs to create a campaign, and fans of both the brand and the singer are losing their minds over it.
According to Fashionista, FKA Twigs wasn’t involved in the design process for any products featured in the collab, but was instead in charge of creating the video advertising Nike’s latest product. Refinery29 reports it's the Zonal Strength Tights that are being advertised here, but this is much more than your average athletic gear commercial. The video features an original song from the singer herself and a slew of dancers and athletes. The campaign’s slogan is “Do You Believe In More?,” and it’s all about what our bodies can do.
“I put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It's about how you train. It's about how those things help your movement,” FKA Twigs said in a press release.
The range includes training tights, sports bras and more. It’s available to shop on the Nike website now.
Nike X FKA Twigs is showing us what it's like to be fierce.
I mean, wow.
This type of approach to athletic campaigns couldn't be cooler, and Twitter is appropriately enthusiastic.
Obsessed with new FKA twigs campaign for Nike. How perfect? pic.twitter.com/c3Qt1LPG2k— Robyn Cooke (@StyleGuideCT) January 11, 2017
This is pinnacle of sport meets art.
2. Can't Get Enough
I can't get enough of FKA twigs X Nike. Everything from this project, from the film to the photoshoot is pure gold.— joão (@Cornigus) January 11, 2017
Can't get enough? I don't blame you. This is pretty incredible.
3. No Words
No words are needed. It's beautiful.
4. Something Special
A collab for the books, indeed.
5. On Fire
that FKA Twigs x Nike shoot is definitely flames.— Kalen Amare (@OhSoNASHty) January 11, 2017
So much to love about what's happening here. Self-expression at its finest.
FKA twigs x Nike makes no sense n also all sense 2 me— Vi Huynh (@vihhuynh) January 11, 2017
It's strange, but I like it. You know what I mean?
One word to describe this: dope. There you have it!
8. Coming Together
This is what happens when business and artistic vision perfectly merge.
FKA Twigs for Nike is a masterpiece I wasn't ready for 😩🙏🏾— edgar cruz (@edgvrxc) January 11, 2017
No one saw this coming.
10. Way To Go, Nike
If the plan was to boost sales, I'm guessing it worked.
@FKAtwigs new ad for nike is actual art. color me shook 👀— brontë (@brontesaurussss) January 11, 2017
This hit fans hard today, in the best way possible.
Shop the Zonal Strength Tights and more from the Believe In More range on the Nike website. Come on. There's no way you could pass up a purchase now!