If you think this is your average liquid lippie launch, think again. NYX Cosmetics' created Luv Out Loud Lipsticks, and the launch of the product isn't only spotlighting the funky lippies. It's actually impactful by giving customers a chance to donate a healthy chunk of cash to their favorite charity. Here's everything you need to know about the unconventional launch.
At first glance, these new Luv Out Loud Lipsticks might look pretty, but they're way more than that. NYX Cosmetics created six shades ranging from pale pink to deep purple. Not only are they stunning, but each one is as bold as you are and has a name to go with how you're feeling — Brave, Brilliant, Confident, Extraordinary, Fearless, and Passionate.
Ready for the kicker? When you buy these lipsticks and post a video sharing why you #LuvOutLoud, you'll be entered for a chance to win a $10,000 donation to the charity of your choice. That's a pretty major reason to stock up on the lippies.
You don't have to wait, either. All six of the Luv Out Loud colors are available now on the NYX Cosmetics website. Oh, and they're only $7 each. That makes the entire collection just $42.
To get in on the fun, you'll have to follow NYX Cosmetics on Instagram, upload a 60-second (or less) video, and use the hashtag #LuvOutLoud. According to the official rules, your video must state why you have an attribute associated with the lipsticks, how you act on that quality, and what charity you support and why. It's that simple!
Honestly, even if you don't win, this is a great way to spread the love. You have nothing to lose and a whole lot of charitable contributions to give away.
If all that wasn't already enough to want to buy, maybe the swatches will be. As NYX showed on their Instagram page, these shades look gorgeous on a variety of different skin tones. They're all extremely pigmented and dry down into a velvety-matte formula.
But don't take my word for it, see for yourself.
The contest officially ends on Aug. 31, so you still have some time to make and perfect your video. And even if you don't win, you still get a pretty sweet lippie.