With governors implementing stay-at-home orders in the wake of the COVID-19 pandemic, the way people celebrate has changed dramatically. Birthdays and weddings, for example, are mostly being acknowledged virtually with zoom parties or socially-distanced drive-bys. And in-person gatherings are mostly out of the question. Pride Month celebrations are no different.
In the United States, Pride Month is celebrated in June, in commemoration of the Stonewall riots that occurred in June of 1969. The 30-day period is typically packed with parties, parades, and events to celebrate the LGBTQ community, but in the age of the coronavirus outbreak, these functions are being reimagined.
Style brands in particular are getting creative, turning to alternative options like virtual parties and isolated photo shoots to commemorate the month while keeping people safe. TomboyX is launching "You Belong Here," a month-long celebration where a new interview or concert with a notable LGBTQ entertainer and advocate is released each week in June. The makeup brand NYX will debut “I March For,” a virtual Pride march for fans, who can use the customizable “Proud Allies” Instagram filter and hashtag #ProudAlliesForAll to share who they march for.
Below is the growing list of brands that are adapting their Pride Celebrations during quarantine, and how you can participate.
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